appropriate?
2. What are common-size financial statements? What is their value to case analysis? How are they
calculated?
3. When should you gather information outside a case by going to the library or using the Internet?
What should you look for?
4. When is inflation an important issue in conducting case analysis? Why bother?
5. How can you learn what date a case took place?
1. Why should one begin a case analysis with a financial analysis? When are other
approaches appropriate?
There can be the various objectives of analyzing a case. Sometimes a case is analyzed to
understand the actions of the managers, or strength and weakness of the resources of the
company, or maybe for enhancing our sense of the business judgement or knowing the
financial condition of the business that is a very important issue. This is the reason that one
should begin a case analysis with a Financial analysis because it helps us in understanding
the business from the financial point of view. It gives an overview about the financial
condition of the case. Actually, financial data gives the concrete results of the company's
strategy and structure that is used as a base for analyzing the other parts of the case.
Generally, the other approaches are used as according to the situation and the issue. For
example – competitive analysis is used for analyzing the situation of the case in compared to
the other competitors, Internal analysis is conducted for analyzing the internal capabilities of
the company and strategy analysis is conducted for taking the decision related to the various
issues.