HubSpot Academy - Digital Marketing
Final Exam Questions and Answers3
true - ANSWERS -True or False: You can have more than one key result per objective.
false - ANSWERS -True or False: If you're just starting out with paid ads and don't know exactly
how your persona will be searching, move from a narrower search to a broad match.
true - ANSWERS -True or False: You should include either budget information or a time estimate
in your content creation plan.
5-10 - ANSWERS -For any piece of [blog] content, come up with at least ______ different titles.
False - ANSWERS -True or false: As buying behavior changes, the inbound philosophy will also
evolve.
content, time, segment - ANSWERS -Three key components of sending the right email.
exact match keyword - ANSWERS -A keyword that will only display your ad if the search term
includes that exact keyword, or a very close variation. [Denoted by brackets]
phrase match keyword - ANSWERS -A keyword that will display your ad if the search term
contains the same order of the words, but it can also contain additional words. "Denoted by
quotation marks"
Final Exam Questions and Answers3
true - ANSWERS -True or False: You can have more than one key result per objective.
false - ANSWERS -True or False: If you're just starting out with paid ads and don't know exactly
how your persona will be searching, move from a narrower search to a broad match.
true - ANSWERS -True or False: You should include either budget information or a time estimate
in your content creation plan.
5-10 - ANSWERS -For any piece of [blog] content, come up with at least ______ different titles.
False - ANSWERS -True or false: As buying behavior changes, the inbound philosophy will also
evolve.
content, time, segment - ANSWERS -Three key components of sending the right email.
exact match keyword - ANSWERS -A keyword that will only display your ad if the search term
includes that exact keyword, or a very close variation. [Denoted by brackets]
phrase match keyword - ANSWERS -A keyword that will display your ad if the search term
contains the same order of the words, but it can also contain additional words. "Denoted by
quotation marks"
