DTM3609
ASSIGNMENT 6 POE
DUE DATE: 10 OCTOBER 2025
, DTM3709
ASSESSMENT–PORTFOLIO
DUE 10 OCTOBER 2025
This assessment draws on the content provided in Learning Units 2, 3, and 4.
Part 1 Assume that you have started a successful business tourism company
that specializes
Part 1: Promotional Tools
Business Tourism Company- Social Media
Advertisement:
To promote our conference‐planning company to
corporate clients, we design a LinkedIn/Facebook
ad with a clear brand identity logo, color scheme
and concise tagline. This ad features a photo of a
professional conference setting e.g. a boardroom or
keynote speech, emphasizing our expertise in
“creating seamless events” for businesses. We use
short bullet points e.g. “End-to-end planning,”
“State-of-the-art venues,” “Expert support” and a
strong call-to-action “Book Your Next Conference Now!”. Visually, the layout uses high-
contrast fonts and company colors for readability and flow, ensuring the content is not
cluttered. In line with best practices, we maintain a consistent brand theme across
banners, posters and social graphics. Social media platforms are ideal here: research
shows social media is “an excellent way for most businesses to promote their events”
and can effectively target industry decision-makers. The ad will be targeted at corporate
travel planners and associations, highlighting our conference packages with
ASSIGNMENT 6 POE
DUE DATE: 10 OCTOBER 2025
, DTM3709
ASSESSMENT–PORTFOLIO
DUE 10 OCTOBER 2025
This assessment draws on the content provided in Learning Units 2, 3, and 4.
Part 1 Assume that you have started a successful business tourism company
that specializes
Part 1: Promotional Tools
Business Tourism Company- Social Media
Advertisement:
To promote our conference‐planning company to
corporate clients, we design a LinkedIn/Facebook
ad with a clear brand identity logo, color scheme
and concise tagline. This ad features a photo of a
professional conference setting e.g. a boardroom or
keynote speech, emphasizing our expertise in
“creating seamless events” for businesses. We use
short bullet points e.g. “End-to-end planning,”
“State-of-the-art venues,” “Expert support” and a
strong call-to-action “Book Your Next Conference Now!”. Visually, the layout uses high-
contrast fonts and company colors for readability and flow, ensuring the content is not
cluttered. In line with best practices, we maintain a consistent brand theme across
banners, posters and social graphics. Social media platforms are ideal here: research
shows social media is “an excellent way for most businesses to promote their events”
and can effectively target industry decision-makers. The ad will be targeted at corporate
travel planners and associations, highlighting our conference packages with
