, MNG3701 Assignment 2 Semester 2 2025 – DUE 2025; 100%
CORRECT AND TRUSTED SOLUTIONS
Questions Marks
Question 1
Use the RBV model to analyse the internal environment of Clicks Group Limited.
In your analysis do the following:
Explain by means of examples the resource position of Clicks Group
Limited.
(10)
[10 Marks]
Introduction to RBV
The Resource-Based View (RBV) model argues that a firm’s
sustainable competitive advantage is derived from its unique resources
and capabilities. According to Barney (1991), these resources should
meet the VRIO criteria – they must be Valuable, Rare, Inimitable,
and Organised to capture value. Applying the RBV to Clicks Group
Limited allows us to analyse how its internal resources provide it with a
competitive edge in the South African retail and healthcare industry.
Resource Position of Clicks Group Limited
1. Tangible Resources
o Retail Footprint: Clicks operates an extensive national chain
with over 800 stores and more than 650 in-store pharmacies
across South Africa. This widespread physical presence
makes it highly accessible to customers, especially in urban
and suburban centres.
o Distribution Network: The company owns United
Pharmaceutical Distributors (UPD), a leading
pharmaceutical wholesaler that supplies not only Clicks
pharmacies but also external hospitals and clinics. This
CORRECT AND TRUSTED SOLUTIONS
Questions Marks
Question 1
Use the RBV model to analyse the internal environment of Clicks Group Limited.
In your analysis do the following:
Explain by means of examples the resource position of Clicks Group
Limited.
(10)
[10 Marks]
Introduction to RBV
The Resource-Based View (RBV) model argues that a firm’s
sustainable competitive advantage is derived from its unique resources
and capabilities. According to Barney (1991), these resources should
meet the VRIO criteria – they must be Valuable, Rare, Inimitable,
and Organised to capture value. Applying the RBV to Clicks Group
Limited allows us to analyse how its internal resources provide it with a
competitive edge in the South African retail and healthcare industry.
Resource Position of Clicks Group Limited
1. Tangible Resources
o Retail Footprint: Clicks operates an extensive national chain
with over 800 stores and more than 650 in-store pharmacies
across South Africa. This widespread physical presence
makes it highly accessible to customers, especially in urban
and suburban centres.
o Distribution Network: The company owns United
Pharmaceutical Distributors (UPD), a leading
pharmaceutical wholesaler that supplies not only Clicks
pharmacies but also external hospitals and clinics. This
