Assignment C - Business Game - Northumbria University AT7014

[company name]
Business game

[logo]

Abstract

[company name] is striving to become market leader by producing distinctive and technically
advanced cars that are affordable, but most importantly have a maximum level of safety.
This business plan provides insights into the company’s strategy and business objectives.




Group B - Team 3

Names - numbers

Word count: 1618




Table of content

1. Introduction........................................................................................................................ 2
1.1 Mission statement......................................................................................................... 2
1.2 Business objectives......................................................................................................2
2. Marketing and market segments........................................................................................3
3. Competitive strategy........................................................................................................... 5
4. Rationale underlying choices..............................................................................................6
4.1 Design, options and R&D..............................................................................................6
4.2 Pricing........................................................................................................................... 8
4.3 Production/HRM decisions..........................................................................................11
Literature.............................................................................................................................. 13

,Appendices........................................................................................................................... 14
Appendix I: First Meeting Minutes.....................................................................................14
Appendix II: Second Meeting Minutes...............................................................................17
Appendix III: Third Meeting Minutes..................................................................................21
Appendix IV: Peer Assessment.........................................................................................26
Appendix V: Definitions pricing methods...........................................................................27




1

, 1. Introduction

1.1 Mission statement

The mission statement is essential in the strategy formulation and describes the reason of
existence (Hunger, Hoffman, & Wheelen, 2017). Safety is in the DNA of the [company name]
organization. [company name] wants to make this safety accessible to all citizens. Therefore,
our mission statement is as follows:

“The market leader in producing distinctive and technically advanced affordable models that
offer maximum safety levels to all occupants.”


1.2 Business objectives

The business objectives, as shown in table 1 are founded on the company’s mission
statement and function as the anchor point of [company name].


 Break-even within a period of four years.

 Market share of 5% to 10% in the targeted markets at the end of year four.

 Sell 95% of the manufactured cars each year.

 Investments in R&D safety projects and technically advanced solutions by
spending at least 3% of yearly revenue.

 Improvement of business operations efficiency through automation and staff
training by 5% yearly.

Table 1: Business objectives [company name]




2