Certified Product Manager - Online Course and Exam - 280
Product Group / AIPMM - Latest Update
Characteristics of a service and example for each - ✔✔Inseparability - Bank visit
Intangibility - University Course
Variability - Customer Service
Perishability - Airline flight
What are Kotler's 4 Market Strategies? - ✔✔Product, place, price, promotion
What are Porter's 5 forces? - ✔✔Bargaining power of suppliers
Bargaining power of customers
Threat of new entrants
Threat of substitute products
= Competitive Rivalry
The seven (7) phases of complete product life cycle (AIPMM version) - ✔✔1) Conceive
2) Plan
3) Develop
4) Quality
5) Launch
6) Deliver
7) Retire
What are the steps of the New Product Development/Acquisition Process? - ✔✔1) New Product
Development/ Acquisition
Commercialization & Manufacturing Operations
, ------------------------------------------------------
2) Introduction
3) Growth, Maturity, Decline
4) Withdrawal
Product/Market Expansion grid (aka: Ansoff Matrix) - ✔✔
Write a positioning statement - ✔✔For [target customer] who [statement of the need or
opportunity] the [product name] is a
[product category] that [statement of key benefit - that is, compelling reason to buy]
Unlike [primary competitive alternative] our product [statement of primary differentiation]
Fill in the Product Life Cycle for Introduction
Marketing objective:
Competition:
Product:
Price:
Promotion:
Place: - ✔✔Marketing objective: Gain awareness
Competition: None
Product: One
Price: Skimming or penetration
Promotion: Inform, educate
Place: Limited
Fill in the Product Life Cycle for Growth
Product Group / AIPMM - Latest Update
Characteristics of a service and example for each - ✔✔Inseparability - Bank visit
Intangibility - University Course
Variability - Customer Service
Perishability - Airline flight
What are Kotler's 4 Market Strategies? - ✔✔Product, place, price, promotion
What are Porter's 5 forces? - ✔✔Bargaining power of suppliers
Bargaining power of customers
Threat of new entrants
Threat of substitute products
= Competitive Rivalry
The seven (7) phases of complete product life cycle (AIPMM version) - ✔✔1) Conceive
2) Plan
3) Develop
4) Quality
5) Launch
6) Deliver
7) Retire
What are the steps of the New Product Development/Acquisition Process? - ✔✔1) New Product
Development/ Acquisition
Commercialization & Manufacturing Operations
, ------------------------------------------------------
2) Introduction
3) Growth, Maturity, Decline
4) Withdrawal
Product/Market Expansion grid (aka: Ansoff Matrix) - ✔✔
Write a positioning statement - ✔✔For [target customer] who [statement of the need or
opportunity] the [product name] is a
[product category] that [statement of key benefit - that is, compelling reason to buy]
Unlike [primary competitive alternative] our product [statement of primary differentiation]
Fill in the Product Life Cycle for Introduction
Marketing objective:
Competition:
Product:
Price:
Promotion:
Place: - ✔✔Marketing objective: Gain awareness
Competition: None
Product: One
Price: Skimming or penetration
Promotion: Inform, educate
Place: Limited
Fill in the Product Life Cycle for Growth
