Which of the following best characterizes the decline stage of product development?
A) rapid market acceptance
B) slow sales growth
C) sales and profits decline
D) high investment costs
E) increasing profits
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, C) sales and profits decline
When a company customizes its merchandise store by store to meet shopper needs,
it is practicing ________ marketing.
A) niche
B) mass
C) local
D) segmented
E) trigger-based
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C) local
Symmonds Inc., a company manufacturing breakfast cereals, has extended its special
Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and
sandwich spreads, butter, and doughnuts. This is an example of ________.
A) line extension
B) brand extension
C) licensing
D) co-branding
E) cannibalization
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B) brand extension
Companies using target costing ________.
A) first design a new product and then determine its cost
, B) tailor their products to be in line with the marketing mix
C) routinely neglect customer value considerations
D) avoid determining an ideal selling price until analyzing test market results
E) start with an ideal selling price and then target costs that will ensure that the price
is met
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E) start with an ideal selling price and then target costs that will ensure that
the price is met
________ creates a seamless cross-channel buying experience that integrates in-store,
online, and mobile shopping.
A) Shopper marketing
B) Point-of-purchase marketing
C) Social media marketing
D) Virtual marketing
E) Omni-channel retailing
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E) Omni-channel retailing
A particular firm added three new products earlier this year to increase variety for
customers. Two of the products failed to reach the minimal sales quota. Which of the
following is LEAST likely to have been the cause of their failure?
A) The products were priced too high.
B) The products were advertised incorrectly.
C) Competitors fought back harder than expected.
D) Product research was too extensive.
E) The product development costs were high.
Give this one a try later!
A) rapid market acceptance
B) slow sales growth
C) sales and profits decline
D) high investment costs
E) increasing profits
Give this one a try later!
, C) sales and profits decline
When a company customizes its merchandise store by store to meet shopper needs,
it is practicing ________ marketing.
A) niche
B) mass
C) local
D) segmented
E) trigger-based
Give this one a try later!
C) local
Symmonds Inc., a company manufacturing breakfast cereals, has extended its special
Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and
sandwich spreads, butter, and doughnuts. This is an example of ________.
A) line extension
B) brand extension
C) licensing
D) co-branding
E) cannibalization
Give this one a try later!
B) brand extension
Companies using target costing ________.
A) first design a new product and then determine its cost
, B) tailor their products to be in line with the marketing mix
C) routinely neglect customer value considerations
D) avoid determining an ideal selling price until analyzing test market results
E) start with an ideal selling price and then target costs that will ensure that the price
is met
Give this one a try later!
E) start with an ideal selling price and then target costs that will ensure that
the price is met
________ creates a seamless cross-channel buying experience that integrates in-store,
online, and mobile shopping.
A) Shopper marketing
B) Point-of-purchase marketing
C) Social media marketing
D) Virtual marketing
E) Omni-channel retailing
Give this one a try later!
E) Omni-channel retailing
A particular firm added three new products earlier this year to increase variety for
customers. Two of the products failed to reach the minimal sales quota. Which of the
following is LEAST likely to have been the cause of their failure?
A) The products were priced too high.
B) The products were advertised incorrectly.
C) Competitors fought back harder than expected.
D) Product research was too extensive.
E) The product development costs were high.
Give this one a try later!
