P Y
O
C
T
O
N
O
D
, Engage, Assess, Apply and Develop
Employability Skills with MyLab Marketing
MyLabTM Marketing is an online homework, tutorial, and assessment program constructed
to work with this text to engage students and improve results. It was designed to help stu-
dents develop and assess the skills and applicable knowledge that they will need to succeed in
their courses and their future careers.
86%
Y
See what more than 25,000 students had to say
P
about MyLab Marketing:
of students said MyLab “The interactive assignments on MyMarket lab were
O
Marketing helped them always very interesting. It helped in understanding
how to apply the concepts in the readings, to real world
earn higher grades on situations.”
C
homework, exams, — Student, University of California Irvine
or the course
T
*Source: 2017 Student Survey, n 2361
O
Mini Sims* put students in
professional roles and give them
N
the opportunity to apply course
concepts and develop decision-
making skills through real-world
business challenges.
O
“The simulations really helped me
think as a marketer would in those spe-
cific situations.”
D
— Student, Fordham University
*Available with select titles
CVR_SOLO5691_13_SE_IC.indd 1 02/11/2018 2
, Engaging Videos explore
a variety of business topics
related to the theory students
are learning in class. Exercise
Quizzes assess students’
comprehension of the
concepts in each video.
Y
92% 92% 92%
P
O
Dynamic Study Modules use the latest
C
developments in cognitive science and help
students study chapter topics by adapting to
their performance in real time.
eText Study Plan Dynamic Study
T
Modules
% of students who found
O
learning aid helpful
N
Pearson eText enhances student learning
89%
O
with engaging and interactive lecture and
example videos that bring learning to life.
D
The Gradebook offers an easy way for you
and your students to see their performance of students would tell their
in your course. instructor to keep using
MyLab Marketing
For additional details visit: www.pearson.com/mylab/marketing
CVR_SOLO5691_13_SE_IC.indd 2 02/11/2018 2
, Y
Consumer Behavior
P
O
Buying, Having, and Being
C
Thirteenth Edition
T
O
N
Michael R. Solomon
Saint Joseph’s University
O
D
A01_SOLO5691_13_SE_FM.indd 1 06/12/18 4:33
O
C
T
O
N
O
D
, Engage, Assess, Apply and Develop
Employability Skills with MyLab Marketing
MyLabTM Marketing is an online homework, tutorial, and assessment program constructed
to work with this text to engage students and improve results. It was designed to help stu-
dents develop and assess the skills and applicable knowledge that they will need to succeed in
their courses and their future careers.
86%
Y
See what more than 25,000 students had to say
P
about MyLab Marketing:
of students said MyLab “The interactive assignments on MyMarket lab were
O
Marketing helped them always very interesting. It helped in understanding
how to apply the concepts in the readings, to real world
earn higher grades on situations.”
C
homework, exams, — Student, University of California Irvine
or the course
T
*Source: 2017 Student Survey, n 2361
O
Mini Sims* put students in
professional roles and give them
N
the opportunity to apply course
concepts and develop decision-
making skills through real-world
business challenges.
O
“The simulations really helped me
think as a marketer would in those spe-
cific situations.”
D
— Student, Fordham University
*Available with select titles
CVR_SOLO5691_13_SE_IC.indd 1 02/11/2018 2
, Engaging Videos explore
a variety of business topics
related to the theory students
are learning in class. Exercise
Quizzes assess students’
comprehension of the
concepts in each video.
Y
92% 92% 92%
P
O
Dynamic Study Modules use the latest
C
developments in cognitive science and help
students study chapter topics by adapting to
their performance in real time.
eText Study Plan Dynamic Study
T
Modules
% of students who found
O
learning aid helpful
N
Pearson eText enhances student learning
89%
O
with engaging and interactive lecture and
example videos that bring learning to life.
D
The Gradebook offers an easy way for you
and your students to see their performance of students would tell their
in your course. instructor to keep using
MyLab Marketing
For additional details visit: www.pearson.com/mylab/marketing
CVR_SOLO5691_13_SE_IC.indd 2 02/11/2018 2
, Y
Consumer Behavior
P
O
Buying, Having, and Being
C
Thirteenth Edition
T
O
N
Michael R. Solomon
Saint Joseph’s University
O
D
A01_SOLO5691_13_SE_FM.indd 1 06/12/18 4:33
