HRBUS84
Assignment 2
(Literature Review)
2025 (Answer Guide)
- Due 31 July 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, 1|Page
HRBUS84 Assignment 2 (Literature Review) 2025 (Answer Guide) - Due 31 July
2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
THE ROLE OF SOCIAL PROOF ON THE CONSUMER DECISION-MAKING PROCESS ......... 2
1. Introduction ......................................................................................................................................... 2
2. Conceptualising Consumer Decision-Making................................................................................ 2
3. Understanding Social Proof ............................................................................................................. 3
4. Social Proof in the Marketing Context ............................................................................................ 4
5. Impact of Social Proof on Different Stages of Decision-Making ................................................. 4
6. Moderating Factors............................................................................................................................ 5
7. Social Proof in the Digital Era .......................................................................................................... 5
8. Critical Perspectives and Gaps in the Literature ........................................................................... 6
9. Conclusion .......................................................................................................................................... 6
10. References ....................................................................................................................................... 7
Assignment 2
(Literature Review)
2025 (Answer Guide)
- Due 31 July 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, 1|Page
HRBUS84 Assignment 2 (Literature Review) 2025 (Answer Guide) - Due 31 July
2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
THE ROLE OF SOCIAL PROOF ON THE CONSUMER DECISION-MAKING PROCESS ......... 2
1. Introduction ......................................................................................................................................... 2
2. Conceptualising Consumer Decision-Making................................................................................ 2
3. Understanding Social Proof ............................................................................................................. 3
4. Social Proof in the Marketing Context ............................................................................................ 4
5. Impact of Social Proof on Different Stages of Decision-Making ................................................. 4
6. Moderating Factors............................................................................................................................ 5
7. Social Proof in the Digital Era .......................................................................................................... 5
8. Critical Perspectives and Gaps in the Literature ........................................................................... 6
9. Conclusion .......................................................................................................................................... 6
10. References ....................................................................................................................................... 7
