Summary International Business Awareness
Contents
Chapter 12 (Daniels) – Strategies for International Business ................................................................. 1
Chapter 13 (Daniels) – Evaluation of Countries for Operations (country decision process) ................ 12
Chapter 14 – Modes of Trading Internationally.................................................................................... 19
Chapter 15 – Forms and Ownership of Foreign Production ................................................................. 28
Chapter 11 – Ethics and Social Responsibility....................................................................................... 36
Chapter 16 – The Organization and Governance of Foreign Operations ............................................. 47
Chapter 20 – International HRM ........................................................................................................... 57
Chapter 12 (Daniels) – Strategies for International Business
Strategy in the MNE
Choosing the right strategy is about identifying implications (like customer preferences,
threats/opportunities, innovative competitors) and decide with that data which products
to make and where, how to compete and sell, and how to earn profit. You assess and
enter foreign markets, make investments, form alliances and organize activities. Then
you look at marketing, manufacturing, supply, finance and HR.
Strategy = an integrated and coordinated set of commitments and actions that reflects
the company’s present situation, identifies the direction it should go and determines how
it will get there.
• How to use resources, capabilities and competences to compete in different
countries.
Getting started with mission & vision
Mission = defines the business, objectives and approach to achieve (action).
Vision = idealization of what an MNE wants to be (ultimate goal: inspiration).
The role of strategy in International Business → →
Moving onward: strategic planning
Planning is a comprehensive process that determines how its best to achieve goals.
Contents
Chapter 12 (Daniels) – Strategies for International Business ................................................................. 1
Chapter 13 (Daniels) – Evaluation of Countries for Operations (country decision process) ................ 12
Chapter 14 – Modes of Trading Internationally.................................................................................... 19
Chapter 15 – Forms and Ownership of Foreign Production ................................................................. 28
Chapter 11 – Ethics and Social Responsibility....................................................................................... 36
Chapter 16 – The Organization and Governance of Foreign Operations ............................................. 47
Chapter 20 – International HRM ........................................................................................................... 57
Chapter 12 (Daniels) – Strategies for International Business
Strategy in the MNE
Choosing the right strategy is about identifying implications (like customer preferences,
threats/opportunities, innovative competitors) and decide with that data which products
to make and where, how to compete and sell, and how to earn profit. You assess and
enter foreign markets, make investments, form alliances and organize activities. Then
you look at marketing, manufacturing, supply, finance and HR.
Strategy = an integrated and coordinated set of commitments and actions that reflects
the company’s present situation, identifies the direction it should go and determines how
it will get there.
• How to use resources, capabilities and competences to compete in different
countries.
Getting started with mission & vision
Mission = defines the business, objectives and approach to achieve (action).
Vision = idealization of what an MNE wants to be (ultimate goal: inspiration).
The role of strategy in International Business → →
Moving onward: strategic planning
Planning is a comprehensive process that determines how its best to achieve goals.
