ET 340 FINAL EXAM 2025 QUESTIONS
AND ANSWERS
In the "Entrepreneurship in Action" case study, Haupt and Alstin began their design process by
doing which of the following? - ANS by finding out why the conventional product was not
used
In the "Entrepreneurship in Action" case study, what was the method that Haupt and Alstin
used to gather information about adults' current attitudes toward helmets? -
ANS anonymous questionnaires
The text defines design thinking as: - ANS a process used to solve complex problems and
navigate uncertain environments
During this phase of design thinking, ideas generated through the ideation process are
transformed into concrete actions. - ANS implementation phase
The main purpose of the implementation phase is to do which of the following? - ANS Test
assumptions of new ideas to shape them into viable opportunities.
Generating and developing new ideas based on observations gained during the inspiration
process is called which of the following? - ANS ideation
In design thinking, what is meant by inspiration? - ANS the problem or opportunity that
starts the search for a solution
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 1
, How are ideas tested in the implementation stage? - ANS through low-cost prototypes
Closely monitoring the behavior and activities of users in their own environment is called which
of the following? - ANS observation
Insight might best be described as which of the following? - ANS an interesting, non-obvious
piece of observation information that drives opportunities
The starting point of design thinking is which of the following? - ANS What do people need?
Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before
replacing the lid. She asks the customer to explain why he does that. The answer to the
question will provide Janelle with which of the following? - ANS insight into consumer
behavior
Interviews should have open-ended questions. Which of the following represents an open-
ended question? - ANS What concerns would you have in using this product?
What is the "golden rule" of interviewing? - ANS Actively listen to the other person
You are interviewing someone about a new concept in debit cards. The interviewee
immediately tells you that he hates debit cards and never uses them. What would be the
appropriate next step? - ANS Explore why he hates debit cards.
Which of the following is a good best practice when interviewing customers? - ANS All of
these
Why is it important to understand how people feel in the situation you are trying to improve? -
ANS It will help you design something of value to the person for whom you are designing.
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 2
AND ANSWERS
In the "Entrepreneurship in Action" case study, Haupt and Alstin began their design process by
doing which of the following? - ANS by finding out why the conventional product was not
used
In the "Entrepreneurship in Action" case study, what was the method that Haupt and Alstin
used to gather information about adults' current attitudes toward helmets? -
ANS anonymous questionnaires
The text defines design thinking as: - ANS a process used to solve complex problems and
navigate uncertain environments
During this phase of design thinking, ideas generated through the ideation process are
transformed into concrete actions. - ANS implementation phase
The main purpose of the implementation phase is to do which of the following? - ANS Test
assumptions of new ideas to shape them into viable opportunities.
Generating and developing new ideas based on observations gained during the inspiration
process is called which of the following? - ANS ideation
In design thinking, what is meant by inspiration? - ANS the problem or opportunity that
starts the search for a solution
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 1
, How are ideas tested in the implementation stage? - ANS through low-cost prototypes
Closely monitoring the behavior and activities of users in their own environment is called which
of the following? - ANS observation
Insight might best be described as which of the following? - ANS an interesting, non-obvious
piece of observation information that drives opportunities
The starting point of design thinking is which of the following? - ANS What do people need?
Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before
replacing the lid. She asks the customer to explain why he does that. The answer to the
question will provide Janelle with which of the following? - ANS insight into consumer
behavior
Interviews should have open-ended questions. Which of the following represents an open-
ended question? - ANS What concerns would you have in using this product?
What is the "golden rule" of interviewing? - ANS Actively listen to the other person
You are interviewing someone about a new concept in debit cards. The interviewee
immediately tells you that he hates debit cards and never uses them. What would be the
appropriate next step? - ANS Explore why he hates debit cards.
Which of the following is a good best practice when interviewing customers? - ANS All of
these
Why is it important to understand how people feel in the situation you are trying to improve? -
ANS It will help you design something of value to the person for whom you are designing.
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 2
