Undergrad
PS51005B: The
Psychology of the Person
Social Influence III: Compliance and Obedience
Session Aims
Understand the six principles that underlie compliance
Explore Milgram’s obedience studies and their replications
Identify situational and dispositional factors influencing obedience
Evaluate the ethical implications of obedience research
Compliance
Cialdini’s Six Principles of Compliance (2008):
1. Friendship/Liking
Ingratiation, flattery, incidental similarity
2. Commitment/Consistency
Foot-in-the-door, lowball technique
3. Scarcity
Playing hard to get, the deadline technique
4. Reciprocity
Door-in-the-face, that’s-not-all technique
5. Authority
Compliance increases when requests come from authority figures
6. Social Validation
People comply when others are doing the same
Obedience: Milgram’s Study (1963)
Setup:
“Teacher” gives shocks to a “learner” for wrong answers