DIGITAL MARKETING
Ralf Klein
15 APRIL 2020
HOGESCHOOL LEIDEN
Zernikedreef 11
, Inhoudsopgave
1. Social Media Advertising .................................................................................................... 2
1.1 De kanalen ................................................................................................................... 2
1.2 De activiteiten .............................................................................................................. 3
1.3 De mogelijkheden in Social Media Advertising.............................................................. 5
1.4 Google Analytics ........................................................................................................... 6
2. Mobile Marketing............................................................................................................... 7
2.1 Hoe en wat ................................................................................................................... 7
2.2 Aandachtspunten ......................................................................................................... 7
2.3 Functionaliteiten ........................................................................................................ 10
2.4 De doelgroep .............................................................................................................. 11
Literatuurlijst ....................................................................................................................... 12
1
Ralf Klein
15 APRIL 2020
HOGESCHOOL LEIDEN
Zernikedreef 11
, Inhoudsopgave
1. Social Media Advertising .................................................................................................... 2
1.1 De kanalen ................................................................................................................... 2
1.2 De activiteiten .............................................................................................................. 3
1.3 De mogelijkheden in Social Media Advertising.............................................................. 5
1.4 Google Analytics ........................................................................................................... 6
2. Mobile Marketing............................................................................................................... 7
2.1 Hoe en wat ................................................................................................................... 7
2.2 Aandachtspunten ......................................................................................................... 7
2.3 Functionaliteiten ........................................................................................................ 10
2.4 De doelgroep .............................................................................................................. 11
Literatuurlijst ....................................................................................................................... 12
1
