PRSA APR Exam Practice Questions – COMPLETE
SOLUTION Questions with 100% Correct Answers
1. You are responsible for an internal employee newsletter. A
freelance pho- tographer provides several photos you intend to use
in the next issue. Your supervisor quickly reviews and approves the
newsletter before leaving for an extended vacation. You are nearing
your deadline and in final preparation of the files, you notice fine print
copyright information by the photographer in the corner of the images.
Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your
supervisor and proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal
approval for publication.
C) Coordinate with your legal counsel to review the contract terms
before taking further action.
D) Include the copyright information from the photographer in the
photo caption and proceed with publication of the newsletter.:Answer:
C) Coordinate with your legal counsel to review the contract terms
before proceeding with publication. (EPR 10th, pgs 157-158 and
PR:S&T 10th, pgs 302-303)
2. You are the public relations manager at a automotive
manufacturer, re- porting to the company president. Your company is
about to announce an expansion, which will be a major economic
boost for the community, at a press conference. Your boss would like
to share some additional details about the acquisition "off the record"
with several community partners following the press conference at a
VIP event, which some media may attend. What counsel would you
offer your boss?
1. We trust our partners and this will improve our community relations
Page 1 of 105
,2. It is acceptable to share these details if we inform the audience
that what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want
it t get out:Answer: 4. You should never share things off the record
unless you really want it t get out
(EPR p.231)
3. Which of the following two statements are correct in order for you
to use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a
signed consent release to have their photos used in an ad for the
company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the
ads:Answer: B. These photos can only be used if the photographer
has provided written permission to reproduce the event photos
beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a
signed consent release to have their photos used in an ad for the
company.
Reference:Answer: Public Relations Strategies and Tactics (10th
ed):Answer: Page 298:Answer: Photo Releases and Page
302:Answer: Photography and Artwork.
4. As the internal communications officer of a large corporation,
You've dis- covered numerous unofficial newsletters being published
and emailed to 3,000 employees without your knowledge. On further
Page 2 of 105
,investigation you dis- cover in each newsletter a national ad
appeared with the copyright symbol listed, but with digital
modifications made to each ad changing the color and size. What
three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA),
and Copyright Infringement.:Answer: E. Trademark, Digital Millennium
Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
5. You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING
images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel:Answer: A. the image on Bing may be
copyrighted, you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own
or without attribution; Slavish copyright is when you copy word for
word, and defamation-libel is when you disseminate a public
falsehood about a person or organization.
6. Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several
violations - made up quotes including one attributed to Bob Dylan. A
Dylan scholar hounded him for the source and Jonah had to confess
he made it up. The publisher of Wired.com hired a journalism
Page 3 of 105
, professor to review his work for authenticity. The professor
discovered Lehrer paraphrased without attribution and some of his
conclusions were found to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book:Answer: Correct
answer:Answer: C.
a is unethical, b is plagiarism.
7. Your new employee forgot to get an intern to sign a release form
for her photo for the annual report. He also secretly recorded a
phone conversation with a client that he was afraid would turn
confrontational. As you debate whether to keep this employee in
your agency, you have him write an essay on which of the following
torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation:Answer: Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a
person's image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is
when a truthful statement is out of context and puts a person or
organization in a misleading context.
Page 4 of 105
SOLUTION Questions with 100% Correct Answers
1. You are responsible for an internal employee newsletter. A
freelance pho- tographer provides several photos you intend to use
in the next issue. Your supervisor quickly reviews and approves the
newsletter before leaving for an extended vacation. You are nearing
your deadline and in final preparation of the files, you notice fine print
copyright information by the photographer in the corner of the images.
Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your
supervisor and proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal
approval for publication.
C) Coordinate with your legal counsel to review the contract terms
before taking further action.
D) Include the copyright information from the photographer in the
photo caption and proceed with publication of the newsletter.:Answer:
C) Coordinate with your legal counsel to review the contract terms
before proceeding with publication. (EPR 10th, pgs 157-158 and
PR:S&T 10th, pgs 302-303)
2. You are the public relations manager at a automotive
manufacturer, re- porting to the company president. Your company is
about to announce an expansion, which will be a major economic
boost for the community, at a press conference. Your boss would like
to share some additional details about the acquisition "off the record"
with several community partners following the press conference at a
VIP event, which some media may attend. What counsel would you
offer your boss?
1. We trust our partners and this will improve our community relations
Page 1 of 105
,2. It is acceptable to share these details if we inform the audience
that what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want
it t get out:Answer: 4. You should never share things off the record
unless you really want it t get out
(EPR p.231)
3. Which of the following two statements are correct in order for you
to use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a
signed consent release to have their photos used in an ad for the
company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the
ads:Answer: B. These photos can only be used if the photographer
has provided written permission to reproduce the event photos
beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a
signed consent release to have their photos used in an ad for the
company.
Reference:Answer: Public Relations Strategies and Tactics (10th
ed):Answer: Page 298:Answer: Photo Releases and Page
302:Answer: Photography and Artwork.
4. As the internal communications officer of a large corporation,
You've dis- covered numerous unofficial newsletters being published
and emailed to 3,000 employees without your knowledge. On further
Page 2 of 105
,investigation you dis- cover in each newsletter a national ad
appeared with the copyright symbol listed, but with digital
modifications made to each ad changing the color and size. What
three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA),
and Copyright Infringement.:Answer: E. Trademark, Digital Millennium
Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
5. You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING
images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel:Answer: A. the image on Bing may be
copyrighted, you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own
or without attribution; Slavish copyright is when you copy word for
word, and defamation-libel is when you disseminate a public
falsehood about a person or organization.
6. Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several
violations - made up quotes including one attributed to Bob Dylan. A
Dylan scholar hounded him for the source and Jonah had to confess
he made it up. The publisher of Wired.com hired a journalism
Page 3 of 105
, professor to review his work for authenticity. The professor
discovered Lehrer paraphrased without attribution and some of his
conclusions were found to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book:Answer: Correct
answer:Answer: C.
a is unethical, b is plagiarism.
7. Your new employee forgot to get an intern to sign a release form
for her photo for the annual report. He also secretly recorded a
phone conversation with a client that he was afraid would turn
confrontational. As you debate whether to keep this employee in
your agency, you have him write an essay on which of the following
torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation:Answer: Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a
person's image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is
when a truthful statement is out of context and puts a person or
organization in a misleading context.
Page 4 of 105
