Business related information
Ethics in research
Information to determine Customers' needs & wants
I
to predict what customers will demand in the future Get permission
How was the data gathered
Constant competition to gain customer loyalty Protect source of data eg POPI
collect information on competitors and what they Researcher to remain objective
doing to gain customer loyalty und market share Report findings accurately
Plagiarism is dishonest
·
Need useful information about the customer to Be considerate of the law ( POPI act)
communicate effectively with current & future
customers Plagiarism - the use of intellectual
property or creativity with copyright
Involves copying work and claiming it's
Data yours - unethical
Raw material Using information that's been changed
collection of production figures, sale numbers into your own words without
and other details that don't having meaning acknowledging the source
when decisions are taken. Data must be
transformed/ processed into information that's
useful for making decisions
Information Informed decisions
(Decision making) Knowledge &
Data that has been processed Wisdom
valuable and provides meaningful information
to decision makers. Experience allows Information
(Valuable)
mangers to develop knowledge and wisdom
which reveals good decision making.
Data
(No meaning)
Conduct market research to answer questions
customer needs & wants and buying behaviour
Primary research Secondary research
Original research Data that has been processed
conducted by business, through Data already available has been collected by
interviews, questionnaires, surveys and another researcher through government agencies,
observations trade associations, market research or business
own department
Ethics in research
Information to determine Customers' needs & wants
I
to predict what customers will demand in the future Get permission
How was the data gathered
Constant competition to gain customer loyalty Protect source of data eg POPI
collect information on competitors and what they Researcher to remain objective
doing to gain customer loyalty und market share Report findings accurately
Plagiarism is dishonest
·
Need useful information about the customer to Be considerate of the law ( POPI act)
communicate effectively with current & future
customers Plagiarism - the use of intellectual
property or creativity with copyright
Involves copying work and claiming it's
Data yours - unethical
Raw material Using information that's been changed
collection of production figures, sale numbers into your own words without
and other details that don't having meaning acknowledging the source
when decisions are taken. Data must be
transformed/ processed into information that's
useful for making decisions
Information Informed decisions
(Decision making) Knowledge &
Data that has been processed Wisdom
valuable and provides meaningful information
to decision makers. Experience allows Information
(Valuable)
mangers to develop knowledge and wisdom
which reveals good decision making.
Data
(No meaning)
Conduct market research to answer questions
customer needs & wants and buying behaviour
Primary research Secondary research
Original research Data that has been processed
conducted by business, through Data already available has been collected by
interviews, questionnaires, surveys and another researcher through government agencies,
observations trade associations, market research or business
own department
