Research Methods For Business
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Students
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8th Edition Mark Saunders, Philip
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Lewis Chapters 1 - 14, Complete
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© Pearson Education Limited 2019
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development
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27
5 Formulating the research design pl pl pl 32
6 Negotiating access and research ethics pl pl pl pl 36
7 Selecting samples pl 40
8 Utilising secondary data
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9 Collecting data through observation
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10 Collecting primary data using research interviews and research diaries 54
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively
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13 Analysing data qualitativelypl pl 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
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4 Additional cases on the companion website
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© Pearson Education Limited 2019
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors‟ manual provides commentary for the eighth edition of the textbook
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Research Methods for Business Students. The commentary is on a chapter by chapter
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basis and includes:
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chapter learning outcomes; pl pl
summary of the content; pl pl pl
comments on likely student reactions and possible use of materials;
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ideas for students‟ preparatory work;
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suggestions for delivery in the classroom; pl pl pl pl pl
ideas for students‟ follow-up work.
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In addition, we have included a copy of a research project assignment, a group
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research project poster assignment and a copy of a dissertation proposal assignment
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as appendices.
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Research Methods for Business – an overview of the eighth edition
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Pedagogic features pl
The over-riding purpose of Research Methods for Business Students is to help
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undergraduate and postgraduate students and students on professional courses to
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undertake research. Each chapterdeals with a part of the research process and discusses
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the ideas, techniques and methods using as little jargon as is possible. Tables, checklists
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and diagrams are used to aid this discussion. Where new terms are introduced for the
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first time, they are shown in bold, and a definition or explanation follows shortly
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afterwards. They are also listed with a brief definition in the glossary. The
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application of appropriate information technology is considered, in most instances as
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an integral part of the text. Chapters have been cross-referenced as appropriate, and
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an index is provided tohelp students find their way around the book.
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Focus on student research boxes are included within the text of each chapter.
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pl These are based on actual research projects, undertaken by students, in which points
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pl made in the text are illustrated. In many instances, these worked examples illustrate
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pl possible pitfalls students may come across while undertaking their research. Where
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pl a pitfall has been illustrated, it will, it is hoped, help your students avoid making the
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pl same mistake. Further illustrations are provided by focus on management research
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pl and research in the news boxes.
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© Pearson Education Limited 2019
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, Focus on management research boxes discuss recent research in business and
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management. These are normally derived from refereed academic journal articles, and
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students are likely to be able to download the actual articles from online databases at
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their university.
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Focus on research in the news boxes provide topical news articles that illustrate
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pertinent research-related issues. All these will help students to understand the
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technique or idea and to assess its suitability or appropriateness to their research.
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Boxed checklists provide students with further focussed guidance for their own
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research.
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© Pearson Education Limited 2019
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