iGCSE Business Studies- Marketing| Exam| Questions and Answers 100% Solved| Latest
Update Graded A+
advantages of secondary research easy
quick
reliable
disadvantages of secondary research not up-to-date
not relevant
not specific
The product life cycle Life time of a product: introductory, growth, maturity, decline stages
Cost-plus pricing calculate how much it costs to do a particular job or activity, and then add
on a given percentage as a profit for the job or activity
competitive pricing pricing products lower than competitors- businesses may make a loss in
short term but by doing this, perhaps forcing a competitor out of business
penetration pricing when offering a new product, charging it a quite a low price
skimming (opposite of penetration) when offering a new product, charging it at quite a low
price
promotional pricing making the price more attractive often when the product it first
introduced to encourage customers to try the product out.
distribution channel which an organisation and its customers are brought together at a
particular place and time to buy and sell goods
Update Graded A+
advantages of secondary research easy
quick
reliable
disadvantages of secondary research not up-to-date
not relevant
not specific
The product life cycle Life time of a product: introductory, growth, maturity, decline stages
Cost-plus pricing calculate how much it costs to do a particular job or activity, and then add
on a given percentage as a profit for the job or activity
competitive pricing pricing products lower than competitors- businesses may make a loss in
short term but by doing this, perhaps forcing a competitor out of business
penetration pricing when offering a new product, charging it a quite a low price
skimming (opposite of penetration) when offering a new product, charging it at quite a low
price
promotional pricing making the price more attractive often when the product it first
introduced to encourage customers to try the product out.
distribution channel which an organisation and its customers are brought together at a
particular place and time to buy and sell goods
