,DPR1503 Assignment 4 Portfolio(COMPLETE ANSWERS) Semester 2025 -
DUE 26 May 2025;100% CORRECT AND TRUSTED SOLUTIONS
Assignment Title: Public Relations Assignment
Table of Contents
1. Question 1: Definitions of Public Relations
1.1 PRISA Definitions and Key Terms
1.2 Comparing Definitions of Public Relations
2. Question 2: Persuasion in Public Relations
2.1 Meaning of Persuasion
2.2 Persuasive Techniques in PR
3. Question 3: Communication Goals in PR
3.1 Seitel’s Four Goals of Communication
3.2 Importance of Communication in PR
4. Question 4: E-tolls and Diffusion of Innovation Theory
5. Question 5: Systems Theory and PR
6. Technical Presentation Elements
7. References
, QUESTION 1
1.1. Identify five PRISA definitions of public relations, that you think are
important in explaining public relations. Motivate why you regard each of these
key terms as important in explaining public relations. (10)
1.1 Five PRISA Definitions of Public Relations and Their
Importance
According to the Public Relations Institute of Southern Africa (PRISA),
public relations (PR) can be understood through several definitions.
Below are five that are essential in explaining the field:
1. Public Relations is a strategic communication process that builds
mutually beneficial relationships between organisations and their
publics.
Importance: This definition emphasises the strategic nature of PR. It
shows that PR is not random or reactive but a deliberate effort to
communicate effectively to serve the organisation and its audience
(PRISA, 2020).
2. Public Relations is the management of communication between an
organisation and its stakeholders.
Importance: This highlights communication management—a vital
concept because PR involves planning, controlling, and evaluating
communication efforts, ensuring consistency and purpose.
3. PR is about creating and maintaining goodwill and mutual
understanding between an organisation and its public.
Importance: The idea of goodwill and understanding underscores the
emotional and cognitive aspects of PR, showing that successful PR
creates trust and alignment with stakeholders (PRISA, 2020).
4. PR is a deliberate, planned and sustained effort to establish and
maintain mutual understanding.
Importance: The terms deliberate, planned, and sustained highlight the
DUE 26 May 2025;100% CORRECT AND TRUSTED SOLUTIONS
Assignment Title: Public Relations Assignment
Table of Contents
1. Question 1: Definitions of Public Relations
1.1 PRISA Definitions and Key Terms
1.2 Comparing Definitions of Public Relations
2. Question 2: Persuasion in Public Relations
2.1 Meaning of Persuasion
2.2 Persuasive Techniques in PR
3. Question 3: Communication Goals in PR
3.1 Seitel’s Four Goals of Communication
3.2 Importance of Communication in PR
4. Question 4: E-tolls and Diffusion of Innovation Theory
5. Question 5: Systems Theory and PR
6. Technical Presentation Elements
7. References
, QUESTION 1
1.1. Identify five PRISA definitions of public relations, that you think are
important in explaining public relations. Motivate why you regard each of these
key terms as important in explaining public relations. (10)
1.1 Five PRISA Definitions of Public Relations and Their
Importance
According to the Public Relations Institute of Southern Africa (PRISA),
public relations (PR) can be understood through several definitions.
Below are five that are essential in explaining the field:
1. Public Relations is a strategic communication process that builds
mutually beneficial relationships between organisations and their
publics.
Importance: This definition emphasises the strategic nature of PR. It
shows that PR is not random or reactive but a deliberate effort to
communicate effectively to serve the organisation and its audience
(PRISA, 2020).
2. Public Relations is the management of communication between an
organisation and its stakeholders.
Importance: This highlights communication management—a vital
concept because PR involves planning, controlling, and evaluating
communication efforts, ensuring consistency and purpose.
3. PR is about creating and maintaining goodwill and mutual
understanding between an organisation and its public.
Importance: The idea of goodwill and understanding underscores the
emotional and cognitive aspects of PR, showing that successful PR
creates trust and alignment with stakeholders (PRISA, 2020).
4. PR is a deliberate, planned and sustained effort to establish and
maintain mutual understanding.
Importance: The terms deliberate, planned, and sustained highlight the
