MKT 3401: LEDET FINAL EXAM QUESTIONS WITH COMPLETE
SOLUTIONS
1) A set of organizations working together to better distribute products is called a/an:
A) Business-to-business communication
B) Corporate communication
C) Supply Chain Analytics
D) Marketing Channel -- Answer ✔✔ Marketing Channel
2) Which sweepstakes does McDonalds use as a successful sales promotion?
A) Lottery
B) Scrabble
C) Monopoly
D) Fortnite -- Answer ✔✔ Monopoly
3) What are the three goals of a promotion?
A) Inspire, inquire, and influence
B) Influence, persuade, and impact
C) Entertain, encourage, and educate
D) Inform, persuade, and remind -- Answer ✔✔ Inform, persuade, and remind
,4) A form of advertising designed to influence demand for a certain brand is called:
A) Competitive advertising
B) Advocacy advertising
C) Persuasive advertising
D) Social media advertising -- Answer ✔✔ Competitive advertising
5) What is one of the limitations of marketing in social media?
A) Marketers often do not control social media content
B) Marketers must incorporate the 80/20 rule and use 80% of their budget on
social media
C) Marketers need to be on at least three platforms to market properly
D) Marketers need a budget large enough to have a social media impact --
Answer ✔✔ Marketers often do not control social media content
6) Which is not a benefit of being involved in sponsorship?
A) Exclusivity
B) Drive sales
C) Onsite promotions
D) Co-branding -- Answer ✔✔ Exclusivity
7) Which of the following is not part of the AIDA Model?
, A) Desire
B) Attention
C) Information
D) Action -- Answer ✔✔ Information ( Attention, Interest, Desire, Action are
part of AIDA)
8) Which is not a type of Promotion?
A) Personal Presentation
B) Public Relations
C) Sales Promotions
D) Advertising -- Answer ✔✔ Personal Presentation
9) Which promotional program gives consumers the chance to try a product for free?
A) Charity
B) Touchpoints
C) Sampling
D) Point of sale -- Answer ✔✔ Sampling
10) The careful coordination of all promotional messages is called:
A) AIDA
B) The Marketing Mix
C) Integrated Marketing Communication
D) Effective Advertising -- Answer ✔✔ Integrated Marketing Communication
SOLUTIONS
1) A set of organizations working together to better distribute products is called a/an:
A) Business-to-business communication
B) Corporate communication
C) Supply Chain Analytics
D) Marketing Channel -- Answer ✔✔ Marketing Channel
2) Which sweepstakes does McDonalds use as a successful sales promotion?
A) Lottery
B) Scrabble
C) Monopoly
D) Fortnite -- Answer ✔✔ Monopoly
3) What are the three goals of a promotion?
A) Inspire, inquire, and influence
B) Influence, persuade, and impact
C) Entertain, encourage, and educate
D) Inform, persuade, and remind -- Answer ✔✔ Inform, persuade, and remind
,4) A form of advertising designed to influence demand for a certain brand is called:
A) Competitive advertising
B) Advocacy advertising
C) Persuasive advertising
D) Social media advertising -- Answer ✔✔ Competitive advertising
5) What is one of the limitations of marketing in social media?
A) Marketers often do not control social media content
B) Marketers must incorporate the 80/20 rule and use 80% of their budget on
social media
C) Marketers need to be on at least three platforms to market properly
D) Marketers need a budget large enough to have a social media impact --
Answer ✔✔ Marketers often do not control social media content
6) Which is not a benefit of being involved in sponsorship?
A) Exclusivity
B) Drive sales
C) Onsite promotions
D) Co-branding -- Answer ✔✔ Exclusivity
7) Which of the following is not part of the AIDA Model?
, A) Desire
B) Attention
C) Information
D) Action -- Answer ✔✔ Information ( Attention, Interest, Desire, Action are
part of AIDA)
8) Which is not a type of Promotion?
A) Personal Presentation
B) Public Relations
C) Sales Promotions
D) Advertising -- Answer ✔✔ Personal Presentation
9) Which promotional program gives consumers the chance to try a product for free?
A) Charity
B) Touchpoints
C) Sampling
D) Point of sale -- Answer ✔✔ Sampling
10) The careful coordination of all promotional messages is called:
A) AIDA
B) The Marketing Mix
C) Integrated Marketing Communication
D) Effective Advertising -- Answer ✔✔ Integrated Marketing Communication
