,MNM3708 Assignment 2 (COMPLETE ANSWERS) Semester 1
2025 – DUE 2 May 2025;100% CORRECT AND TRUSTED
SOLUTIONS
STAR CLEANER DETERGENTS: RETAIL
STRATEGY DEVELOPMENT – ASSIGNMENT 02
Module: MNM3708 | Year: 2025
TABLE OF CONTENTS
1. Declaration
2. Introduction
3. Identification of Consumers
3.1 Components of Customer Analysis
3.2 Application to Star Cleaner Detergents
3.3 Market Segmentation
3.4 Target Market Selection
3.4.1 Mass Marketing
3.4.2 Concentrated Marketing
3.4.3 Differentiated Marketing
3.5 Market Positioning and Competitive Advantage
4. Developing an Overall Strategy
4.1 Controllable Variables
4.1.1 Product
4.1.2 Price
4.1.3 Promotion
4.1.4 Place
4.2 Uncontrollable Variables
4.2.1 Economic Environment
4.2.2 Competitive Environment
, 4.2.3 Technological Environment
4.2.4 Socio-Cultural Environment
4.2.5 Legal and Regulatory Environment
5. Trading Area Analysis
5.1 Overview of Trading Area Analysis
5.2 Characteristics of the Population
5.3 Nature of Competition and Market Saturation
6. Conclusion
7. Bibliography
1. Declaration
I declare that this assignment is my own original work, and all
sources used have been properly acknowledged according to
academic integrity standards.
2. Introduction
In Assignment 01, Star Cleaner Detergents conducted an
environmental analysis and established key objectives. This
second assignment builds on that foundation by focusing on
customer identification, strategy development, and trading area
analysis. The goal is to ensure the company successfully
positions itself in the detergent industry and expands its market
share by applying sound retail strategies based on consumer
behaviour, marketing variables, and regional market
characteristics.
2025 – DUE 2 May 2025;100% CORRECT AND TRUSTED
SOLUTIONS
STAR CLEANER DETERGENTS: RETAIL
STRATEGY DEVELOPMENT – ASSIGNMENT 02
Module: MNM3708 | Year: 2025
TABLE OF CONTENTS
1. Declaration
2. Introduction
3. Identification of Consumers
3.1 Components of Customer Analysis
3.2 Application to Star Cleaner Detergents
3.3 Market Segmentation
3.4 Target Market Selection
3.4.1 Mass Marketing
3.4.2 Concentrated Marketing
3.4.3 Differentiated Marketing
3.5 Market Positioning and Competitive Advantage
4. Developing an Overall Strategy
4.1 Controllable Variables
4.1.1 Product
4.1.2 Price
4.1.3 Promotion
4.1.4 Place
4.2 Uncontrollable Variables
4.2.1 Economic Environment
4.2.2 Competitive Environment
, 4.2.3 Technological Environment
4.2.4 Socio-Cultural Environment
4.2.5 Legal and Regulatory Environment
5. Trading Area Analysis
5.1 Overview of Trading Area Analysis
5.2 Characteristics of the Population
5.3 Nature of Competition and Market Saturation
6. Conclusion
7. Bibliography
1. Declaration
I declare that this assignment is my own original work, and all
sources used have been properly acknowledged according to
academic integrity standards.
2. Introduction
In Assignment 01, Star Cleaner Detergents conducted an
environmental analysis and established key objectives. This
second assignment builds on that foundation by focusing on
customer identification, strategy development, and trading area
analysis. The goal is to ensure the company successfully
positions itself in the detergent industry and expands its market
share by applying sound retail strategies based on consumer
behaviour, marketing variables, and regional market
characteristics.
