Running head: INTEGRATED MARKETING COMMUNICATIONS FOR KINGSOFT 1
Integrated Marketing Communications For Kingsoft
Student’s Name
Institutional Affiliation
, INTEGRATED MARKETING COMMUNICATIONS FOR KINGSOFT 2
Integrated Marketing Communications For Kingsoft
Introduction
Integrated Marketing Communications (IMC) is a theory in marketing operations. It
integrates elements in marketing operations, for example, sales marketing, direct sales, and
public relations as a single entity. It is a simple idea which ensures that every type of
communication within an organization has a secure connection. IMC refers to the consolidation
of distinct marketing tools to ensure that they are working coherently (Blakeman, 2018). While
this strategy requires much effort to operate effectively, it has various advantages. It creates a
competitive edge, boosts sales and revenue, and assists to save money. Moreover, it has the
capability of making information more consistent and credible, therefore reducing the possibility
of risk held by customers. When this plan is applied to Kingsoft Limited, the company will be
facilitated to integrate its image, develop the producer-consumer relationship, and create
dialogue.
Promotion Mix Strategy
In the promotion mix strategy, the software provider identifies how promotion activities
are implemented. It targets inducing customers to buy the products. The major strategies in this
situation are advertising and consumer promotion (Blakeman, 2018). Kingsoft’s products have
two options to involve in their marketing mix. These are pull and push approaches. In the pull
strategy, clients will be encouraged to search for Kingsoft’s bespoke software and services
through an active process. The clients will be motivated to approach the buyer. The best
strategies in this situation include media promotion, sales advertisements, discounts, referrals,
and marketing through word of mouth. In the push approach, the products will be forced to the
appropriate sales channels until the customers can access them. It will essentially involve the
Integrated Marketing Communications For Kingsoft
Student’s Name
Institutional Affiliation
, INTEGRATED MARKETING COMMUNICATIONS FOR KINGSOFT 2
Integrated Marketing Communications For Kingsoft
Introduction
Integrated Marketing Communications (IMC) is a theory in marketing operations. It
integrates elements in marketing operations, for example, sales marketing, direct sales, and
public relations as a single entity. It is a simple idea which ensures that every type of
communication within an organization has a secure connection. IMC refers to the consolidation
of distinct marketing tools to ensure that they are working coherently (Blakeman, 2018). While
this strategy requires much effort to operate effectively, it has various advantages. It creates a
competitive edge, boosts sales and revenue, and assists to save money. Moreover, it has the
capability of making information more consistent and credible, therefore reducing the possibility
of risk held by customers. When this plan is applied to Kingsoft Limited, the company will be
facilitated to integrate its image, develop the producer-consumer relationship, and create
dialogue.
Promotion Mix Strategy
In the promotion mix strategy, the software provider identifies how promotion activities
are implemented. It targets inducing customers to buy the products. The major strategies in this
situation are advertising and consumer promotion (Blakeman, 2018). Kingsoft’s products have
two options to involve in their marketing mix. These are pull and push approaches. In the pull
strategy, clients will be encouraged to search for Kingsoft’s bespoke software and services
through an active process. The clients will be motivated to approach the buyer. The best
strategies in this situation include media promotion, sales advertisements, discounts, referrals,
and marketing through word of mouth. In the push approach, the products will be forced to the
appropriate sales channels until the customers can access them. It will essentially involve the
