Peregrine Exam Questions and
Complete Solutions Graded A+
authentic - Answer: Leadership focuses on both an intrapersonal perspective, but also is reciprocal, as
followers affect leaders. It is a pattern of behavior that develops from and is grounded in a leader's
positive psychological qualities and strong ethics.
emotional intelligence - Answer: the ability to perceive, understand, manage, and use emotions
change and movement - Answer: Primary function of leadership is to produce
Leader-member excahange - Answer: This theory of leadership conceptualizes leadership as a process
that is centered on the interaction between leaders and followers. It is characterized by in and out
groups.
Path-Goal Theory - Answer: a theory that concerns how leaders influence subordinates' perceptions of
their work goals and the paths they follow toward attainment of those goals
Servant - Answer: This kind of leadership puts followers first, empowers them, and helps them develop
their full personal capacities
skills - Answer: The approach, as opposed to trait theory, emphasizes abilities that can be learned and
developed
Trait - Answer: Theory emphasizes that having a leader with a certain set of attributes is crucial to having
effective leadership and are central to the leadership process
Transactional - Answer: Focuses on the exchanges that occur between leaders and their followers
Transformational - Answer: Pays attention to the charismatic and affective elements of leadership.
, the marketing mix - Answer: The 4 Ps, product, place, price, promotion is also known as:
AIDA - Answer: This model was developed to represent the stages a salesperson must take a customer
through in the personal selling process.
Behavioristic - Answer: Usage/Volume, Benefits, Loyalty, Price Sensitivity
Cognitive marketing - Answer: Is one of the best ways to connect with a customer on a personal level. It
essentially uses what people are already thinking about in a positive way to give a brand a position that
reflects the customers position
Psychographic - Answer: Segmentation is based on activities, interest, and opinions
demographic segmentation - Answer: segmenting markets by age, gender, income, ethnic background,
and family life cycle
differentiated marketing - Answer: Marketing to a number of segments and developing separate
marketing strategies for each is known as
Marketing Plan - Answer: a written document that acts as a guidebook of marketing activities for the
marketing manager
price - Answer: refers to the value that is put for a product. It depends on the costs of production,
segment targeted, ability of the market to pay, supply demand and a host of other direct and indirect
factors
Promotion - Answer: Includes all the activities undertaken to make the product or service known to the
user including personal selling, direct marketing, public relations, and digital marketing
segmentation - Answer: This is the process of identifying groups of customers with similar
characteristics.
Complete Solutions Graded A+
authentic - Answer: Leadership focuses on both an intrapersonal perspective, but also is reciprocal, as
followers affect leaders. It is a pattern of behavior that develops from and is grounded in a leader's
positive psychological qualities and strong ethics.
emotional intelligence - Answer: the ability to perceive, understand, manage, and use emotions
change and movement - Answer: Primary function of leadership is to produce
Leader-member excahange - Answer: This theory of leadership conceptualizes leadership as a process
that is centered on the interaction between leaders and followers. It is characterized by in and out
groups.
Path-Goal Theory - Answer: a theory that concerns how leaders influence subordinates' perceptions of
their work goals and the paths they follow toward attainment of those goals
Servant - Answer: This kind of leadership puts followers first, empowers them, and helps them develop
their full personal capacities
skills - Answer: The approach, as opposed to trait theory, emphasizes abilities that can be learned and
developed
Trait - Answer: Theory emphasizes that having a leader with a certain set of attributes is crucial to having
effective leadership and are central to the leadership process
Transactional - Answer: Focuses on the exchanges that occur between leaders and their followers
Transformational - Answer: Pays attention to the charismatic and affective elements of leadership.
, the marketing mix - Answer: The 4 Ps, product, place, price, promotion is also known as:
AIDA - Answer: This model was developed to represent the stages a salesperson must take a customer
through in the personal selling process.
Behavioristic - Answer: Usage/Volume, Benefits, Loyalty, Price Sensitivity
Cognitive marketing - Answer: Is one of the best ways to connect with a customer on a personal level. It
essentially uses what people are already thinking about in a positive way to give a brand a position that
reflects the customers position
Psychographic - Answer: Segmentation is based on activities, interest, and opinions
demographic segmentation - Answer: segmenting markets by age, gender, income, ethnic background,
and family life cycle
differentiated marketing - Answer: Marketing to a number of segments and developing separate
marketing strategies for each is known as
Marketing Plan - Answer: a written document that acts as a guidebook of marketing activities for the
marketing manager
price - Answer: refers to the value that is put for a product. It depends on the costs of production,
segment targeted, ability of the market to pay, supply demand and a host of other direct and indirect
factors
Promotion - Answer: Includes all the activities undertaken to make the product or service known to the
user including personal selling, direct marketing, public relations, and digital marketing
segmentation - Answer: This is the process of identifying groups of customers with similar
characteristics.
