Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall

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Marketing Management 4th Edition By
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.r Johnston,Marshall,CompleteChapters1to14
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, TABLE OF CONTENTS .r .r




Part One: Discover Marketing Management
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CHAPTER1:MarketinginToday’sBusinessMilieu .r .r .r .r .r .r




CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable .r .r .r .r .r .r




.r CHAPTER3:ElementsofMarketingStrategy,Planning,andCompetition
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Part Two: Use Information to Drive Marketing Decisions
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CHAPTER4:MarketResearchEssentials .r .r .r .r




CHAPTER 5:CRM,BigData,andMarketingAnalytics CHAPTER 6: .r .r .r .r .r .r .r .r .r




.r Understand Consumer and Business Markets CHAPTER7: .r .r .r .r .r .r




Segmentation, TargetMarketing,andPositioning
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Part Three: Develop the Value Offering—The Product Experience
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. r CHAPTER 8: Product Strategy and New Product Development .r .r .r .r .r .r .r




.r CHAPTER9:BuildtheBrand .r .r .r .r




CHAPTER10:Serviceasthe Core Offering .r .r .r .r .r .r




PartFour:PriceandDeliverthe ValueOffering
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CHAPTER11: ManagePricing Decisions .r .r .r .r




CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
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PartFive: Communicate the ValueOffering
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CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing CHAPTER14:
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PromotionEssentials:LegacyApproachesandPersonalSelling
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Marketing Management 4th EditionMark Johnston Greg Marshall . r . r . r . r . r . r




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TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. . r . r .r . r . r . r . r .r .r . r .r . r .r . r .r




1) A commonly held misconception about marketing is that it is all about advertising and selling.
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AACSB : Analytical Thinking Accessibility .r .r .r .r




: Keyboard Navigation
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LearningObjective:01-01Identifytypical misconceptions aboutmarketing,why theypersist, andtheTopic
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:MarketingandMarketingManagementDefined Bloom's:
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Remember
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Difficulty : 1 Easy .r .r .r




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Source: Chapter 01Test Bank > TF Qu. 01 Acommonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing .r . r .r .r .r .r .r .r .r .r .r .r .r .r




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AACSB : Analytical Thinking Accessibility .r .r .r .r




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Understand
Difficulty:2Medium
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LearningObjective:01-01Identifytypical misconceptions aboutmarketing,why theypersist, andtheTopic
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:MarketingandMarketingManagementDefined Gradable
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Source:Chapter 01TestBank>TF Qu.02 Marketingisr elevantonlytopeopleinthe...
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, 3) The American Marketing Association defines marketing as “the activity, set of institutions, and .r .r .r .r .r .r .r .r .r .r .r .r




.r processes for creating, communicating, delivering, and exchanging offerings that have value for .r .r .r .r .r .r .r .r .r . r .r




.r customers, clients, partners, and society at large.” .r .r .r .r .r .r




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AACSB : Analytical Thinking Accessibility .r .r .r .r




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Topic:MarketingandMarketingManagement Defined
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Bloom's: Remember
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Difficulty:1Easy .r .r .r




LearningObjective : 01-02Definewhat marketing and marketing management really are and how they con Gradable :
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association definesm...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has only .r .r .r .r .r .r .r .r .r .r .r .r .r .r .r .r




.r two business functions: marketing and innovation. .r .r .r .r .r




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AACSB : Analytical ThinkingAccessibility .r .r .r .r




:KeyboardNavigation Bloom's :
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Remember
Difficulty:1Easy
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Topic:The ConceptofCustomer Value
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LearningObjective : 01-02Definewhat marketing and marketing management r eally are and how they con Gradable :
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Source:Chapter 01TestBank>TFQu.04PeterDrucker statedthat sinceitisthecu...
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5) Sustainability refers to business practices that prolong the life cycle of a product. .r .r . r . r . r . r .r . r .r . r .r .r




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Accessibility : Keyboard Navigation .r .r .r




Bloom's : Understand
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Difficulty:2Medium .r .r .r




Topic: Marketing andMarketingManagement Defined
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LearningObjective : 01-02Definewhat marketing and marketing management really are and how they con AACSB :
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Ethics
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Source : Chapter 01Test Bank > TF Qu. 05 Sustainability refers tobusiness practices ...
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