, COM2613 Assignment 1 Semester 1 | Due 27 March
2025;correct solutions and explanations.
QUESTION 1 [25]
1.1 Define a communication campaign in your own words and
provide an example of a communication campaign.
(3 marks for definition and 2 marks for the example) (5)
QUESTION 1 [25]
1.1 Definition of a Communication Campaign and
an Example
A communication campaign is a planned and
strategic effort to deliver specific messages to a
target audience using various media channels to
achieve a particular goal. These campaigns can be
used in marketing, health awareness, education,
social advocacy, and public policy. Their primary
purpose is to inform, persuade, or change the
audience’s knowledge, attitudes, or behaviors.
Example:
One well-known example is the Arrive Alive
campaign in South Africa. This road safety initiative
2025;correct solutions and explanations.
QUESTION 1 [25]
1.1 Define a communication campaign in your own words and
provide an example of a communication campaign.
(3 marks for definition and 2 marks for the example) (5)
QUESTION 1 [25]
1.1 Definition of a Communication Campaign and
an Example
A communication campaign is a planned and
strategic effort to deliver specific messages to a
target audience using various media channels to
achieve a particular goal. These campaigns can be
used in marketing, health awareness, education,
social advocacy, and public policy. Their primary
purpose is to inform, persuade, or change the
audience’s knowledge, attitudes, or behaviors.
Example:
One well-known example is the Arrive Alive
campaign in South Africa. This road safety initiative
