CAPSIM Quiz UPDATED ACTUAL Exam
Questions and CORRECT Answers
R&D includes what areas: - CORRECT ANSWER - 1. to reposition a product
perceptual map chart - CORRECT ANSWER - - shows how we track evolving customer
demands in the industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the perceptual map as
customer demands evolve
- changing performance/size will reposition the product
R&D revision date - CORRECT ANSWER - - after repositioning your product by
changing the mtbf, size and performance the revision date is when your product will be produced
and sold at the adjusted amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - CORRECT ANSWER - - based on how long the project will take the company
to complete
R&D product name - CORRECT ANSWER - - maximum length of 6 characters
- should begin with the same letter as that of your team name
R&D pfmn = performance - CORRECT ANSWER - - indicates how well your product
performs (speed, sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
- is on perceptual map
,R&D size - CORRECT ANSWER - - on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - CORRECT ANSWER - - predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - CORRECT ANSWER - - date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no additional cost
- TIP: a new project cannot begin until the old project finishes
- all projects begin on January 1
- projects that finish in december are better than projects that finish in january because the
december revision date will allow you to begin a new project almost immediately while the
january revision date will force you to wait until the next round
R&D age at revision - CORRECT ANSWER - - new perceived age of the design when the
product emerges from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design but not
entirely new
- they could the old agein half and behave as thought the design is younger
, R&D project costs - CORRECT ANSWER - - total cost of the project in thousands of
dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the remaining
balance in future years
R&D industry conditions report - CORRECT ANSWER - - has the drift rate for each
market segment in table 1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - CORRECT ANSWER - In summary, to reposition a product you
would do the following: Research current customer buying criteria in the Courier report. Display
the R&D worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age, material
costs, and R&D completion dates. Save the decisions.
Marketing - Price - CORRECT ANSWER - - customer expects prices to fall within a
reasonable range and fall each year
- EX) $15 low end and $40 in highe end
- for this year's expected price ranges, visit the segment pages under "Last Year's Reports"
- penalty for pricing product above the range: every dollar above the price range will lose 20%
demand for your product ; at $5 above the price range, demand will fall to zero
Marketing - Promo budget - CORRECT ANSWER - - in thousnands
- promotion drives customer awareness and thus also sales
- promotion drives all interactions with the customer BEFORE they begin to actively shop
- awareness decays over time
- you lose 1/3rd each year as customers forget the product
- promotion is subject to diminishing returns
Marketing - sales budget - CORRECT ANSWER - - in thousands
Questions and CORRECT Answers
R&D includes what areas: - CORRECT ANSWER - 1. to reposition a product
perceptual map chart - CORRECT ANSWER - - shows how we track evolving customer
demands in the industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the perceptual map as
customer demands evolve
- changing performance/size will reposition the product
R&D revision date - CORRECT ANSWER - - after repositioning your product by
changing the mtbf, size and performance the revision date is when your product will be produced
and sold at the adjusted amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - CORRECT ANSWER - - based on how long the project will take the company
to complete
R&D product name - CORRECT ANSWER - - maximum length of 6 characters
- should begin with the same letter as that of your team name
R&D pfmn = performance - CORRECT ANSWER - - indicates how well your product
performs (speed, sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
- is on perceptual map
,R&D size - CORRECT ANSWER - - on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - CORRECT ANSWER - - predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - CORRECT ANSWER - - date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no additional cost
- TIP: a new project cannot begin until the old project finishes
- all projects begin on January 1
- projects that finish in december are better than projects that finish in january because the
december revision date will allow you to begin a new project almost immediately while the
january revision date will force you to wait until the next round
R&D age at revision - CORRECT ANSWER - - new perceived age of the design when the
product emerges from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design but not
entirely new
- they could the old agein half and behave as thought the design is younger
, R&D project costs - CORRECT ANSWER - - total cost of the project in thousands of
dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the remaining
balance in future years
R&D industry conditions report - CORRECT ANSWER - - has the drift rate for each
market segment in table 1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - CORRECT ANSWER - In summary, to reposition a product you
would do the following: Research current customer buying criteria in the Courier report. Display
the R&D worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age, material
costs, and R&D completion dates. Save the decisions.
Marketing - Price - CORRECT ANSWER - - customer expects prices to fall within a
reasonable range and fall each year
- EX) $15 low end and $40 in highe end
- for this year's expected price ranges, visit the segment pages under "Last Year's Reports"
- penalty for pricing product above the range: every dollar above the price range will lose 20%
demand for your product ; at $5 above the price range, demand will fall to zero
Marketing - Promo budget - CORRECT ANSWER - - in thousnands
- promotion drives customer awareness and thus also sales
- promotion drives all interactions with the customer BEFORE they begin to actively shop
- awareness decays over time
- you lose 1/3rd each year as customers forget the product
- promotion is subject to diminishing returns
Marketing - sales budget - CORRECT ANSWER - - in thousands
