, COM3705 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE April 2025
Table of Contents
1. Introduction
2. International Marketing and Its Role in Tourism
3. Country Reputation, Place Branding, and Public
Diplomacy
4. Advertising as a Marketing Strategy for
International Tourism
5. Environmental Factors of International
Marketing
6. Influencer Marketing in Tourism
o 6.1 Travel Vlogs as a Marketing Strategy
o 6.2 Travel Vlog Analysis
7. Sustainable Tourism
o 7.1 Overview and Importance of Sustainable
Tourism
o 7.2 Example of a Sustainable South African
Tourist Destination
8. Conclusion
9. References
Semester 1 2025 - DUE April 2025
Table of Contents
1. Introduction
2. International Marketing and Its Role in Tourism
3. Country Reputation, Place Branding, and Public
Diplomacy
4. Advertising as a Marketing Strategy for
International Tourism
5. Environmental Factors of International
Marketing
6. Influencer Marketing in Tourism
o 6.1 Travel Vlogs as a Marketing Strategy
o 6.2 Travel Vlog Analysis
7. Sustainable Tourism
o 7.1 Overview and Importance of Sustainable
Tourism
o 7.2 Example of a Sustainable South African
Tourist Destination
8. Conclusion
9. References
