,COM3705 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE April 2025; 100% TRUSTED
Complete, trusted solutions and explanations.WE WISH
YOU ALL THE BEST
2 ESSAY PROVIDED
Write an essay about the international marketing of global and
sustainable tourism in the digital age. Your essay must have an
introduction and conclusion. The essay must answer the
following questions in a coherent way:
1.1 Introduction [5]
1.2 What is international marketing? Discuss the role of
marketing in international tourism [10]
1.3 Describe the concepts: Country reputation, place branding
and public diplomacy [12]
1.4 Discuss advertising as a marketing strategy for international
tourism. Is tourism advertising still a relevant strategy in the
digital age? [8]
1.5 Identify and discuss any five (5) environmental factors of
international marketing [10]
1.6 Influencer marketing for tourism
1.6.1 Discuss influencer marketing, such as travel vlogs, as a
strategy for international tourism. How is vlogging changing the
marketing of international tourism marketing? [10]
1.6.2 Choose and watch a travel vlog on YouTube. Provide
some brief details about the vlog. How effective was the travel
, vlog in promoting the destination country? How were you
influenced by it? [10]
1.7 Sustainable tourism
1.7.1 Provide a brief overview of sustainable tourism and
explain its importance. [6]
1.7.2 Find an example of South African tourist destination that
prides itself on being sustainable. Provide some details about the
destination. Explain how the destination meets at least five (5)
principles for sustainable tourism (see Yfantidou & Matarazzo)
and how it communicates it sustainability. [14]
1.8 Conclusion [5]
Technical Care [10]
Essay: The International Marketing of Global and
Sustainable Tourism in the Digital Age
1.1 Introduction
The tourism industry has become one of the largest sectors of
the global economy, and in the digital age, it continues to evolve
rapidly. International marketing plays a central role in the
promotion and growth of global and sustainable tourism, where
destinations are competing for the attention of travelers
worldwide. With the rise of digital platforms, social media, and
influencer marketing, tourism marketing has transformed,
providing new opportunities and challenges for destinations.
This essay will explore the concepts of international marketing,
place branding, and the role of advertising in international
tourism. It will also discuss influencer marketing as a digital
Semester 1 2025 - DUE April 2025; 100% TRUSTED
Complete, trusted solutions and explanations.WE WISH
YOU ALL THE BEST
2 ESSAY PROVIDED
Write an essay about the international marketing of global and
sustainable tourism in the digital age. Your essay must have an
introduction and conclusion. The essay must answer the
following questions in a coherent way:
1.1 Introduction [5]
1.2 What is international marketing? Discuss the role of
marketing in international tourism [10]
1.3 Describe the concepts: Country reputation, place branding
and public diplomacy [12]
1.4 Discuss advertising as a marketing strategy for international
tourism. Is tourism advertising still a relevant strategy in the
digital age? [8]
1.5 Identify and discuss any five (5) environmental factors of
international marketing [10]
1.6 Influencer marketing for tourism
1.6.1 Discuss influencer marketing, such as travel vlogs, as a
strategy for international tourism. How is vlogging changing the
marketing of international tourism marketing? [10]
1.6.2 Choose and watch a travel vlog on YouTube. Provide
some brief details about the vlog. How effective was the travel
, vlog in promoting the destination country? How were you
influenced by it? [10]
1.7 Sustainable tourism
1.7.1 Provide a brief overview of sustainable tourism and
explain its importance. [6]
1.7.2 Find an example of South African tourist destination that
prides itself on being sustainable. Provide some details about the
destination. Explain how the destination meets at least five (5)
principles for sustainable tourism (see Yfantidou & Matarazzo)
and how it communicates it sustainability. [14]
1.8 Conclusion [5]
Technical Care [10]
Essay: The International Marketing of Global and
Sustainable Tourism in the Digital Age
1.1 Introduction
The tourism industry has become one of the largest sectors of
the global economy, and in the digital age, it continues to evolve
rapidly. International marketing plays a central role in the
promotion and growth of global and sustainable tourism, where
destinations are competing for the attention of travelers
worldwide. With the rise of digital platforms, social media, and
influencer marketing, tourism marketing has transformed,
providing new opportunities and challenges for destinations.
This essay will explore the concepts of international marketing,
place branding, and the role of advertising in international
tourism. It will also discuss influencer marketing as a digital
