Solutions for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Solomon - 2025 Published (All Chapters included.pdf

,Consumerm Behaviour:m Buying,m Having,m andmBeing,mCdn.m8em(Solomon)mChap
term1m AnmIntroductionmtomConsumermBehaviour

1) InmstudyingmconsumersmlikemGail,mamcollegemstudent,mmarketersmoftenmfind mit musefulmtomlearnmth
eirminterestsminmmusicmormclothing,mhow mtheymspend mtheirmleisuremtime,mand mevenmtheirmattitudesma
bout msocialmissues,mtombemablemtomcategorizemconsumers maccordingmtomtheirm lifestyles.m Thismsort mo
f minformationmismcalled:
A) coremvalues.
B) psychographics.
C) configurations.
D) physiognomies.
mAnswer:m B

Type:mMC
PagemRef:m
2mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.

2) Tina,mamsupervisormof mdisplaysmformSearsmCanada,mknowsmthat mattractivemdisplaysmcanmgener
atemadditionalmsalesmof mparticularmitems.mFrommammarketer'smperspective,mthismis:
A) ampurchasemissue.
B) ampost mpurchasemissue.
C) merchandisingmcomplexity.
D) amlossmleader
.
Answer:m A
Type:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.

3) Johnmismthemvicempresident mof mmarketingmformamlocalmtourmguidemcompany.mHemismconcerned mt
hat mhismcustomersmaremnot mrecommendingmhismcompanymtomtheirmfriends.mFormJohn, mthismproble
mmisma:
A) purchasemissue.
B) demographicmproblem.
C) prepurchasemissue.
D) post mpurchasemissue
.mAnswer:m D
Type:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.




1
Copyright m©m2021 mPearson mCanada mIn
c.

,4) Themexpanded mview mof mthemexchangemthat mincludesmthemissuesmthat minfluencemthemconsum
ermbefore,mduring,mand maftermampurchasemismcalled:
A) themvalue.
B) themstrategicmfocus.
C) thempre-sellmstrategy.
D) themconsumptionmprocess
.mAnswer:m D
Type:mMC
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mConsumermbehaviourmismamprocess.

5) Gailmdecidesmtomtakemambreakmfrommstudyingmand mgoesmonlinemtomcheckmthingsmout.mShemconne
ctsmwithmonemof mthemproduct mdiscussionmgroupsmthat mshemparticipatesmin.mThismismanmexamplemof m
a:
A) lifestylemdiscussion.
B) brand mcompetition.
C) consumptionmcommunity.
D) marketplacemcompetition.
mAnswer:m C

Type:mMC
PagemRef:m
2mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.

6) If mamproduct msucceedsminmsatisfyingmneedsmand mismpurchased movermand movermagain,mit mmost mlik
elymhasmattained:
A) product mseparation.
B) brand mloyalty.
C) lifestylemvariation.
D) purchasemconception.
Answer:m B
Type:mMC
PagemRef:m
2mSkill:m Concept
Objective:m L1-01mConsumermbehaviourmismamprocess.

7) Consumermbehaviourmasmamdisciplinemdealsmmainlymwithmwhat mhappensmat mthempoint mof mpurcha
se.mAnswer:m FALSE
Type:mTF
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mConsumermbehaviourmismamprocess.

8) Themexpanded mview mof mconsumermbehaviourmrecognizesmthat mthemconsumptionmprocessminclud
esmissuesmthat minfluencemconsumersmbefore,mduring,mand maftermampurchasemismmade.
Answer:m TRUE

2
Copyright m©m2021 mPearson mCanada mIn
c.

, Type:mTF
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mConsumermbehaviourmismamprocess.




3
Copyright m©m2021 mPearson mCanada mIn
c.