ndler
BusinessgResearchgMethods,g13eg(Schindler)gChapt
erg2g ThegResearchgProcess:gAngOverview
1) Whichgofgthegfollowinggtermsgfailsgtogcapturegthegmeaninggofgagresearchgdesign?
A) Map
B) Blueprint
C) Model
D) Dictionary
E) Guidebook
2) ApplegplansgtogsurveygeverygcustomergwhoghasgpurchasedgangApplegcomputergingtheglastg
5gyears.gApplegplansgtogusegag .
A) conveniencegsample
B) snowballgsample
C) systematicgsample
D) census
E) randomgsample
3) Whichgofgthegfollowinggbestgdescribesgthegrelationshipgbetweengmanagementgdilemmas,gke
ygperformancegindicators,gandgdashboards?
A) Dashboardsgcannotgbegdesignedgtogdepictgmanagementgdilemmas.
B) Keygperformancegindicatorsgmaygrevealgmanagementgdilemmas.
C) Keygperformancegindicatorsgcannotgbegdisplayedgongagdashboard.
D) Managementgdilemmasgaregsymptomsgofgproblems,gwhilegkeygperformancegindicatorsgar
egproblems.
4) Ifgagdashboardgdisplaygrevealedgrisinggcostsgingangoperatinggdivisiongofgagbusiness,gthisgwoul
dgbegagpossible
A) researchgquestion.
B) managementgdilemma.
C) researchgdesign.
D) limitation.
E) Nonegofgthegabovegisgcorrect.
5) Ifgagbusinessgdoesgnotgcollectgdatagongkeygperformancegindicators,gitghasgagmoregdifficultgtime
A) defininggmanagementgdilemmas.
B) creatinggagresearchgdesign.
C) ingsamplinggdesign.
D) collectinggdata.
E) Nonegofgthegabovegisgcorrect.
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ndler
6) Exploration
A) isghighlygstructuredgresearch.
B) isgusedgtogrefinegresearchgquestions.
C) cannotgbegusedgtogsolvegagmanagementgproblem.
D) cannotgbegusedgtogunderstandgagmanager'sgoptionsgwhengsolvinggagproblemgorgaddressingga
ngopportunity.
E) Nonegofgthegabovegisgcorrect.
7) Thegresearchgquestion
A) isgagpossiblegresolutiongtogthegmanagementgproblem.
B) isgaghypothesisgtogbegstudied.
C) representsgagselectiongofgactiongchoices.
D) isgthegfocusgofgagresearchgproject.
E) Allgofgthegabovegaregcorrect.
8) Agresearchgstudy
A) hasgvaluegonlygifgtheginformationgcollectedghelpsgmakegagbettergdecisiongthangwouldgbegma
degwithoutgthegnewginformation.
B) hasgvaluegonlygifgthegbudgetgneededgtogcollectgthegdatagisglessgthangthegdecision'sgestimate
dgvalue.
C) hasgvaluegonlygifgthegbudgetgforgresearchgisgexceededgbygthegdecision'sgestimatedgvalue.
D) hasgangestimatedgvaluegthatgisgdeterminedgfromgthegcostgofgacquiringgthegdatagandgthegvalueg
ofganygpossiblegresultinggdecisions.
E) Allgofgthegabovegaregcorrect.
9) McGraw-
Hillgisgplanninggagstudygofgeducatorgpreferencesgtogdeterminegthegneedsgofgcollegeginstructors.
gBecausegofgthegnumbergofgcollegeginstructors,gMcGraw-
Hillgwillgselectgagportiongofgthegtargetgpopulation,gknowngasga(n)g ,gtogparticipategingthegstudy.
A) element
B) sample
C) samplinggframe
D) census
E) extent
10) Informationgcollectedgfromgparticipants,gbygobservation,gorgfromgsecondarygsourcesgisgcalled
.
A) response
B) data
C) knowledge
D) fact
E) perceptualgcontent
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aw-HillgEducation.
mynursytest.store
, DOWNLOADgTHEgTestgBankgforgBusinessgResearchgMethodsg13thgEditiongSchi
ndler
11) Datagcollectedgfromgangarticlegingagbusinessgmagazinegwouldgbe
A) primarygdata.
B) secondarygdata.
C) nominalgdata.
D) ratiogdata.
E) intervalgdata.
12) Datagcollectedgbyginterviewgofgagfangatgagconcertgwouldgbe
A) primarygdata.
B) secondarygdata.
C) nominalgdata.
D) ratiogdata.
E) intervalgdata.
13) Datagcollectedgbygobservationgofgwhichgaislegagstoregvisitorgtakesgwhengenteringgwouldgbe
A) primarygdata.
B) secondarygdata.
C) ordinalgdata.
D) ratiogdata.
E) intervalgdata.
14) Datagcollectedgbygobservationgofgwhichgaislegagstoregvisitorgtakesgwhengenteringgwouldgbe
A) secondarygdata.
B) nominalgdata.
C) ordinalgdata.
D) ratiogdata.
E) intervalgdata.
15) Datagcollectedgduringgagsurveygaskinggsomeonegtheirgactualgagegwouldgbe
A) secondarygdata.
B) nominalgdata.
C) ordinalgdata.
D) ratiogdata.
E) intervalgdata.
16) Datagcollectedgduringgagsurveygaskinggsomeonegtogrankgtheirgtopgthreegfavoritegicegcrea
mgflavorsgwouldgbe
A) secondarygdata.
B) nominalgdata.
C) ordinalgdata.
D) ratiogdata.
E) specializedgdata.
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HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGr
aw-HillgEducation.
mynursytest.store