ADPR Exam 2 questions with verified
answers rated A+
Because AIDA assumes that consumers start with attention and wind up with a decision, is it
referred to as a(n) ___ model. - correct answer ✔✔Hierarchy Effects
Things that interrupt the sending as well as receiving of the message are known as _ in
communication. - correct answer ✔✔noise
Using _, consumers choose messages to which they pay attention. - correct answer ✔✔selective
perception
Lexus works to keep customers happy after each sale, aiming to delight the customer in order to
gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision
process? - correct answer ✔✔post purchase evaluation
In Maslow's Hierarchy of Needs, what type of needs include love, friendship and acceptance by
others? - correct answer ✔✔belongingness
In the SMCR model, a message that has been interpreted by the receiver has been ____. -
correct answer ✔✔decoded
Which of the following is an example of external noise that could hinder the consumer's
reception of the message? - correct answer ✔✔Advertising Clutter
Jacob has voted Republican his entire life. No matter how many times he sees a television
commercial for the Democratic candidate, he is not going to process the message and be
answers rated A+
Because AIDA assumes that consumers start with attention and wind up with a decision, is it
referred to as a(n) ___ model. - correct answer ✔✔Hierarchy Effects
Things that interrupt the sending as well as receiving of the message are known as _ in
communication. - correct answer ✔✔noise
Using _, consumers choose messages to which they pay attention. - correct answer ✔✔selective
perception
Lexus works to keep customers happy after each sale, aiming to delight the customer in order to
gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision
process? - correct answer ✔✔post purchase evaluation
In Maslow's Hierarchy of Needs, what type of needs include love, friendship and acceptance by
others? - correct answer ✔✔belongingness
In the SMCR model, a message that has been interpreted by the receiver has been ____. -
correct answer ✔✔decoded
Which of the following is an example of external noise that could hinder the consumer's
reception of the message? - correct answer ✔✔Advertising Clutter
Jacob has voted Republican his entire life. No matter how many times he sees a television
commercial for the Democratic candidate, he is not going to process the message and be
