MKTG 403: Chapter 12 Exam
Questions and Answers 100% Pass
A difference between broadcast media and print media is that ______. - ✔✔readers can
process information provided by print media at their own pace
Consumer magazines are ideal for marketers who wish to target ______. - ✔✔general
users of products and services
Identify the magazine aimed at agricultural areas such as crop cultivation, poultry,
and/or cattle raising. - ✔✔Farm publication
Identify the magazine directed at specific industries or occupations. - ✔✔Business
publication
An advantage of using magazines as an advertising medium is the ability to reach a
specific target audience, also known as ______. - ✔✔selectivity
A characteristic of newspapers and magazines is that they ______. - ✔✔require high
reader involvement
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 1
,Which of the following advertising examples would benefit most from the reproduction
quality of magazines? - ✔✔An ad for a cosmetic company's new line of vibrant eye
shadows
In the magazine industry, nearly two-thirds of all advertising dollars are spent in
______. - ✔✔consumer magazines
Which of the following are various creative options advertisers can use for additional
fees when advertising in magazines? - ✔✔gatefolds
bleed pages
Identify a true statement about farm publications. - ✔✔They are not classified with
business publications.
______ allow advertisers to use a third page that opens out and gives the advertisement
an extra-large spread. - ✔✔Gatefolds
Identify an advantage of using magazines as an advertising medium. - ✔✔They help
advertisers achieve demographic and geographic selectivity.
Identify an accurate statement about bleed pages in magazine advertising. - ✔✔They
give ads the impression of being larger.
One of the primary advantages of using magazines as an advertising medium is ______.
- ✔✔the superior reproduction quality of ads
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 2
, Which of the following is an advantage of using magazines as an advertising medium?
Multiple choice question. - ✔✔They allow advertisers to be creative and enhance the
appeal of an ad.
Aisha is reading a fashion magazine. She comes across an ad that includes a small
sample of facial moisturizer. This is an example of a(n) ______. - ✔✔insert
Identify an accurate statement about gatefolds. - ✔✔They are sold at a premium price.
In magazine advertising, ______ allow advertisers to buy page units in particular
combinations to increase the impact of their media budget. - ✔✔creative space buys
In a magazine, a(n) ______ enables an advertisement to extend all the way to the end of
a page, with no margin of white space around the ad. - ✔✔bleed page
Return cards, recipe booklets, coupons, records, and product samples are examples of
______ used in magazine advertising. - ✔✔inserts
Using magazines as an advertising medium is advantageous for marketers because
______. - ✔✔readers can refer to the ads multiple times
From a marketer's perspective, an advantage of advertising in magazines with a
favorable image is that such magazines ______. - ✔✔create a positive image of the
advertised products and services
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 3
Questions and Answers 100% Pass
A difference between broadcast media and print media is that ______. - ✔✔readers can
process information provided by print media at their own pace
Consumer magazines are ideal for marketers who wish to target ______. - ✔✔general
users of products and services
Identify the magazine aimed at agricultural areas such as crop cultivation, poultry,
and/or cattle raising. - ✔✔Farm publication
Identify the magazine directed at specific industries or occupations. - ✔✔Business
publication
An advantage of using magazines as an advertising medium is the ability to reach a
specific target audience, also known as ______. - ✔✔selectivity
A characteristic of newspapers and magazines is that they ______. - ✔✔require high
reader involvement
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 1
,Which of the following advertising examples would benefit most from the reproduction
quality of magazines? - ✔✔An ad for a cosmetic company's new line of vibrant eye
shadows
In the magazine industry, nearly two-thirds of all advertising dollars are spent in
______. - ✔✔consumer magazines
Which of the following are various creative options advertisers can use for additional
fees when advertising in magazines? - ✔✔gatefolds
bleed pages
Identify a true statement about farm publications. - ✔✔They are not classified with
business publications.
______ allow advertisers to use a third page that opens out and gives the advertisement
an extra-large spread. - ✔✔Gatefolds
Identify an advantage of using magazines as an advertising medium. - ✔✔They help
advertisers achieve demographic and geographic selectivity.
Identify an accurate statement about bleed pages in magazine advertising. - ✔✔They
give ads the impression of being larger.
One of the primary advantages of using magazines as an advertising medium is ______.
- ✔✔the superior reproduction quality of ads
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 2
, Which of the following is an advantage of using magazines as an advertising medium?
Multiple choice question. - ✔✔They allow advertisers to be creative and enhance the
appeal of an ad.
Aisha is reading a fashion magazine. She comes across an ad that includes a small
sample of facial moisturizer. This is an example of a(n) ______. - ✔✔insert
Identify an accurate statement about gatefolds. - ✔✔They are sold at a premium price.
In magazine advertising, ______ allow advertisers to buy page units in particular
combinations to increase the impact of their media budget. - ✔✔creative space buys
In a magazine, a(n) ______ enables an advertisement to extend all the way to the end of
a page, with no margin of white space around the ad. - ✔✔bleed page
Return cards, recipe booklets, coupons, records, and product samples are examples of
______ used in magazine advertising. - ✔✔inserts
Using magazines as an advertising medium is advantageous for marketers because
______. - ✔✔readers can refer to the ads multiple times
From a marketer's perspective, an advantage of advertising in magazines with a
favorable image is that such magazines ______. - ✔✔create a positive image of the
advertised products and services
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 3
