COM3701 Assignment 1 (100% COMPLETE ANSWERS) Semester 1 2025 - DUE 27 March 2025

COM3701
ASSIGNMENT 1 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: 27 MARCH 2025

, COM3701

Assignment 1 Semester 1 2025



Unique Number:

Due Date: 27 March 2025

Marketing Communication

Table of Contents

1. Introduction
1.1 Overview of the Assignment
1.2 Purpose and Scope
2. Question 1: Integrated Marketing Communication (IMC) and Environmental
Scanning
2.1 Benefits of Integrated Marketing Communication (IMC)
2.2 Difference Between Social Marketing and Relationship Marketing
2.3 Environmental Forces Affecting Navi Craft Beer
3. Question 2: JazzINC Jazz Music Festival Marketing Strategy
3.1 Five Steps in Developing a Marketing Plan for JazzINC
3.2 Benefits of Acquiring Sponsorship for the Festival
3.3 Application of Marketing Perspectives to JazzINC
4. Question 3: Bingie Energy Drink Campaign
4.1 Planning a Communication Campaign for Bingie Using the Interactive Model
5. Conclusion
5.1 Summary of Key Points
5.2 Final Remarks
6. References
6.1 List of Cited Sources