“How can Amazon increase employee job
satisfaction?”
Business Research 2
Iris Schrauwen
International business - AMSIB
,Table of Contents
1. Introduction.......................................................................................................................................4
1.1 Background.............................................................................................................................4
1.2 Description of the company....................................................................................................4
1.3 Problem analysis.....................................................................................................................4
1.3.1 current/undesired situation..................................................................................................................4
1.3.2 Future desired situation.........................................................................................................................5
1.3.3 Problem and consequences...................................................................................................................5
1.3.4 research objective..................................................................................................................................6
1.4 Main research question..........................................................................................................6
1.5 Organization of the report......................................................................................................6
2. Theoretical framework.......................................................................................................................7
2.1 Introduction............................................................................................................................7
2.2 Addressing Poor Working Conditions at Amazon, Inc.: Challenges Before, During, and After
COVID-19......................................................................................................................................7
2.3 Healthy occupational culture for a worker-friendly workplace...............................................7
2.4 Conceptual framework...........................................................................................................8
2.5 Subquestions..........................................................................................................................9
3. Methodology....................................................................................................................................11
3.1 Introduction..........................................................................................................................11
In this chapter, there will be a look into the methods and techniques that will be used to collect
primary qualitative data. These methods are crucial for addressing the research question, "How
can Amazon increase employee job satisfaction?" Additionally, the methods of analysis and
ethical considerations will be discussed. This method follows the Research Design Principles
Business Research book, 8th edition, by Sekaran & Bougie. (2020)............................................11
3.2 data collection method – Questionnaire...............................................................................11
3.2.1 variables and operationalization.........................................................................................................11
3.2.2 questionnaire:......................................................................................................................................12
3.2.3 Sample population and sampling technique.......................................................................................13
The required sample population for this study consists of Amazon employees. This group is
chosen because they represent the target of the investigation. This is a stratified random
sampling technique, as it allows for the inclusion of a wide range of employee backgrounds and
2
, positions, creating a representative sample. This approach minimizes the risk of bias and
improves the generalizability of our findings. The sample size will be chosen through statistical
calculations to guarantee adequate representation. (Sekaran & Bougie, 2020) To ensure the
reliability of our study, it will utilize well-established measurement scales and questions
adapted from peer-reviewed articles and existing online resources...........................................13
3.3 Data Collection Method 2: Interviews...................................................................................13
3.3.1 Introduction and Definition.................................................................................................................13
3.3.1 Variables and Operationalization........................................................................................................14
3.3.2 Sample Population and Sampling Technique......................................................................................15
The desired sample population for this study consists of Amazon employees. This group was chosen
because they represent the target of the investigation. This is a stratified random sampling technique, as
it allows for the inclusion of a wide range of employee backgrounds and positions, creating a
representative sample. This approach minimises the risk of bias and improves the generalizability of our
findings. The sample size will be chosen through statistical calculations to guarantee adequate
representation. (Sekaran & Bougie, 2020) To ensure the reliability of our study, it will utilise well-
established measurement scales and questions adapted from peer-reviewed articles and existing online
resources.......................................................................................................................................................15
3.3.4 Reliability.............................................................................................................................................15
3.4 methods of analysis..............................................................................................................15
3.4.1 Data analysis........................................................................................................................................15
3.5 Ethical considerations...........................................................................................................16
References............................................................................................................................................18
3
satisfaction?”
Business Research 2
Iris Schrauwen
International business - AMSIB
,Table of Contents
1. Introduction.......................................................................................................................................4
1.1 Background.............................................................................................................................4
1.2 Description of the company....................................................................................................4
1.3 Problem analysis.....................................................................................................................4
1.3.1 current/undesired situation..................................................................................................................4
1.3.2 Future desired situation.........................................................................................................................5
1.3.3 Problem and consequences...................................................................................................................5
1.3.4 research objective..................................................................................................................................6
1.4 Main research question..........................................................................................................6
1.5 Organization of the report......................................................................................................6
2. Theoretical framework.......................................................................................................................7
2.1 Introduction............................................................................................................................7
2.2 Addressing Poor Working Conditions at Amazon, Inc.: Challenges Before, During, and After
COVID-19......................................................................................................................................7
2.3 Healthy occupational culture for a worker-friendly workplace...............................................7
2.4 Conceptual framework...........................................................................................................8
2.5 Subquestions..........................................................................................................................9
3. Methodology....................................................................................................................................11
3.1 Introduction..........................................................................................................................11
In this chapter, there will be a look into the methods and techniques that will be used to collect
primary qualitative data. These methods are crucial for addressing the research question, "How
can Amazon increase employee job satisfaction?" Additionally, the methods of analysis and
ethical considerations will be discussed. This method follows the Research Design Principles
Business Research book, 8th edition, by Sekaran & Bougie. (2020)............................................11
3.2 data collection method – Questionnaire...............................................................................11
3.2.1 variables and operationalization.........................................................................................................11
3.2.2 questionnaire:......................................................................................................................................12
3.2.3 Sample population and sampling technique.......................................................................................13
The required sample population for this study consists of Amazon employees. This group is
chosen because they represent the target of the investigation. This is a stratified random
sampling technique, as it allows for the inclusion of a wide range of employee backgrounds and
2
, positions, creating a representative sample. This approach minimizes the risk of bias and
improves the generalizability of our findings. The sample size will be chosen through statistical
calculations to guarantee adequate representation. (Sekaran & Bougie, 2020) To ensure the
reliability of our study, it will utilize well-established measurement scales and questions
adapted from peer-reviewed articles and existing online resources...........................................13
3.3 Data Collection Method 2: Interviews...................................................................................13
3.3.1 Introduction and Definition.................................................................................................................13
3.3.1 Variables and Operationalization........................................................................................................14
3.3.2 Sample Population and Sampling Technique......................................................................................15
The desired sample population for this study consists of Amazon employees. This group was chosen
because they represent the target of the investigation. This is a stratified random sampling technique, as
it allows for the inclusion of a wide range of employee backgrounds and positions, creating a
representative sample. This approach minimises the risk of bias and improves the generalizability of our
findings. The sample size will be chosen through statistical calculations to guarantee adequate
representation. (Sekaran & Bougie, 2020) To ensure the reliability of our study, it will utilise well-
established measurement scales and questions adapted from peer-reviewed articles and existing online
resources.......................................................................................................................................................15
3.3.4 Reliability.............................................................................................................................................15
3.4 methods of analysis..............................................................................................................15
3.4.1 Data analysis........................................................................................................................................15
3.5 Ethical considerations...........................................................................................................16
References............................................................................................................................................18
3
