How many people are consistency using Facebook on mobile every day? -
ANSWER 1 billion +
News Feed - ANSWER The constantly updating stream of status updates,
photos, videos, links, app activity, and Likes from the people, Pages, and groups
that you follow on Facebook
What is the goal of news feed? - ANSWER The goal of News Feed is to
deliver the right content to the right people at the right time so they don't miss
the stories that are important to them
Why are Ads in the News Feed Highly engaging? - ANSWER Advertisements
will appear in News Feed among all the content a person sees being posted by
friends and family- whether it's wedding photos or family baby pictures. Keep
in mind the importance of a person's experience on Facebook and create a
positive interaction with them through your ads.
Where is the only place for ads to appear on mobile? - ANSWER News Feed
Pillars of Value - ANSWER - Targeted Reach
- Deep Engagement
- Proven Value
Targeted Reach - ANSWER - On average, nearly 1.9 billion people log into
Facebook every month
- There are over 1 billion people on mobile daily
- On average more than 1 billion people use Facebook daily
Drive Online Sales - ANSWER - Facebook can connect exposure to actual
business outcomes
- They measure real people, not just cookies and clicks
,- Marketers can measure and optimize throughout the purchase funnel- no
matter the goal (reach new audiences, drive foot traffic, launch a new product)
- Often it offers a higher return on ad spend than other media
Core Audiences - ANSWER Target ads using Facebook data.
Custom Audiences - ANSWER Use data from your CMS, website, mobile
app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences - ANSWER Let you reach the people who are similar to
your existing customer database; suggest optimizing for similarity even if it
means having a lower overall reach
Single Image (mobile) - ANSWER - Native
- Banner
- Interstitial
Video - ANSWER - Native
- Interstitial
- In-stream desktop
- In-stream mobile
- Rewarded video
- In-stream on Connected TV (CTV)
Carousel - ANSWER - Include multiple assets scrolling horizontally within a
placement
- Use up to 10 images and/or videos
- Great for showcasing multiple products
Slideshow - ANSWER - Create a looping video from images
- Use up to 10 images or frames pulled from a video file
- Add custom captions and music
- Delivers in video placements
Awareness Objectives - ANSWER - Brand awareness
- Reach
Consideration Objectives - ANSWER - Traffic
, - Engagement
- App installs
- Video Views
Conversion Objectives - ANSWER - Conversions
- Product catalog sales
Placements Where Ads Can Run - ANSWER 1. In-stream desktop
2. In-stream mobile
3. Native
4. Banner
5. Interstitial
Publisher Approval Process - ANSWER - Business Integrity Team used a
combination of manual and automated methods to review publisher apps and
domain(s) or sub-domain(s) to ensure that they adhere to the Audience Network
Brand Safety Policies.
- The Business Integrity Team periodically reviews publishers to confirm that
each property remains compliant with our content policies
- Our automated systems monitor publisher performance and behavior to verify
that our partners are driving real value for advertisers
Why is it bigger challenge for marketers to reach their target audiences with the
necessary frequency at a competitive price on TV? - ANSWER As more and
more media options become available, advertisers are noticing that this
increased media fragmentation on the part of the consumers makes reaching a
wide audience more difficult.
More and more people have turned to online and streaming video services to
access their entertainment, making it all the more challenging for TV media
buyers to reach their targeted audience.
Advertisers now have to compete for the attention of the audience during
commercial breaks as multi-screen viewing has become the norm in many
households today.
ANSWER 1 billion +
News Feed - ANSWER The constantly updating stream of status updates,
photos, videos, links, app activity, and Likes from the people, Pages, and groups
that you follow on Facebook
What is the goal of news feed? - ANSWER The goal of News Feed is to
deliver the right content to the right people at the right time so they don't miss
the stories that are important to them
Why are Ads in the News Feed Highly engaging? - ANSWER Advertisements
will appear in News Feed among all the content a person sees being posted by
friends and family- whether it's wedding photos or family baby pictures. Keep
in mind the importance of a person's experience on Facebook and create a
positive interaction with them through your ads.
Where is the only place for ads to appear on mobile? - ANSWER News Feed
Pillars of Value - ANSWER - Targeted Reach
- Deep Engagement
- Proven Value
Targeted Reach - ANSWER - On average, nearly 1.9 billion people log into
Facebook every month
- There are over 1 billion people on mobile daily
- On average more than 1 billion people use Facebook daily
Drive Online Sales - ANSWER - Facebook can connect exposure to actual
business outcomes
- They measure real people, not just cookies and clicks
,- Marketers can measure and optimize throughout the purchase funnel- no
matter the goal (reach new audiences, drive foot traffic, launch a new product)
- Often it offers a higher return on ad spend than other media
Core Audiences - ANSWER Target ads using Facebook data.
Custom Audiences - ANSWER Use data from your CMS, website, mobile
app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences - ANSWER Let you reach the people who are similar to
your existing customer database; suggest optimizing for similarity even if it
means having a lower overall reach
Single Image (mobile) - ANSWER - Native
- Banner
- Interstitial
Video - ANSWER - Native
- Interstitial
- In-stream desktop
- In-stream mobile
- Rewarded video
- In-stream on Connected TV (CTV)
Carousel - ANSWER - Include multiple assets scrolling horizontally within a
placement
- Use up to 10 images and/or videos
- Great for showcasing multiple products
Slideshow - ANSWER - Create a looping video from images
- Use up to 10 images or frames pulled from a video file
- Add custom captions and music
- Delivers in video placements
Awareness Objectives - ANSWER - Brand awareness
- Reach
Consideration Objectives - ANSWER - Traffic
, - Engagement
- App installs
- Video Views
Conversion Objectives - ANSWER - Conversions
- Product catalog sales
Placements Where Ads Can Run - ANSWER 1. In-stream desktop
2. In-stream mobile
3. Native
4. Banner
5. Interstitial
Publisher Approval Process - ANSWER - Business Integrity Team used a
combination of manual and automated methods to review publisher apps and
domain(s) or sub-domain(s) to ensure that they adhere to the Audience Network
Brand Safety Policies.
- The Business Integrity Team periodically reviews publishers to confirm that
each property remains compliant with our content policies
- Our automated systems monitor publisher performance and behavior to verify
that our partners are driving real value for advertisers
Why is it bigger challenge for marketers to reach their target audiences with the
necessary frequency at a competitive price on TV? - ANSWER As more and
more media options become available, advertisers are noticing that this
increased media fragmentation on the part of the consumers makes reaching a
wide audience more difficult.
More and more people have turned to online and streaming video services to
access their entertainment, making it all the more challenging for TV media
buyers to reach their targeted audience.
Advertisers now have to compete for the attention of the audience during
commercial breaks as multi-screen viewing has become the norm in many
households today.
