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MKTG 455 EXAM QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
||ALREADY GRADED A+||NEWEST VERSION
Quiz: 1. Understand the components/elements of a Strategic
Communications Plan.
Ans: Purpose, Situation analysis (culturally whats going on, economic),
Statement of objectives (what trying to accomplish, accountability), Target
Market/Personas (Specific audience segments trying to reach), Needed
Research (everything needed to know to formulate strategy), Research and
insights (ask deeper questions bout brand), Big Idea and Strategy (The trojan
horse, the hook to capture audience), Tactic Plan (all things you are going to do,
magazine ads, tv ads, a list of all things), Plan of Action and Timeline, Budget
(most important and uncomfortable), Evaluation (it worked or it didn't)
Quiz: 2. Understand the four fundamentals of Marketing
Communications (Chapter 5).
Ans: Clearly identified audience, Clearly defined position, Created to achieve
specific objectives, Must complete objectives within budget
o
o
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, 2
Quiz: 3. Understand the 4Ps of Marketing and be able to explain
each.
Ans: Product (what's being sold), Place (where selling), Price, Promotion
Quiz: 4. Understand the difference between a brand, positioning and
a logo.
Ans: Brand: everything about the organization, THE SOUL, how we feel how
we talk about it
Positioning: how brand resides in minds of consumers, marketers job
Logo: a visual identification, the logo is not a brand just tiny part of it
Quiz: 5. Be able to define positioning and why it is important
Ans: Key actionable differentiator to the competition
Quiz: 6. Know why brand loyalty is important.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
MKTG 455 EXAM QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
||ALREADY GRADED A+||NEWEST VERSION
Quiz: 1. Understand the components/elements of a Strategic
Communications Plan.
Ans: Purpose, Situation analysis (culturally whats going on, economic),
Statement of objectives (what trying to accomplish, accountability), Target
Market/Personas (Specific audience segments trying to reach), Needed
Research (everything needed to know to formulate strategy), Research and
insights (ask deeper questions bout brand), Big Idea and Strategy (The trojan
horse, the hook to capture audience), Tactic Plan (all things you are going to do,
magazine ads, tv ads, a list of all things), Plan of Action and Timeline, Budget
(most important and uncomfortable), Evaluation (it worked or it didn't)
Quiz: 2. Understand the four fundamentals of Marketing
Communications (Chapter 5).
Ans: Clearly identified audience, Clearly defined position, Created to achieve
specific objectives, Must complete objectives within budget
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 2
Quiz: 3. Understand the 4Ps of Marketing and be able to explain
each.
Ans: Product (what's being sold), Place (where selling), Price, Promotion
Quiz: 4. Understand the difference between a brand, positioning and
a logo.
Ans: Brand: everything about the organization, THE SOUL, how we feel how
we talk about it
Positioning: how brand resides in minds of consumers, marketers job
Logo: a visual identification, the logo is not a brand just tiny part of it
Quiz: 5. Be able to define positioning and why it is important
Ans: Key actionable differentiator to the competition
Quiz: 6. Know why brand loyalty is important.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
