WGU C201 Business Acumen Exam With
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100% Correct Answers 2023
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Whichfpartfofftheforganizingfprocessfaidsfinfeffectivefandfefficientfprogressftowardfplanne
dfgoalsfandfoftenfresultsfinfchangesfwithinftheforganization?f-fCorrectfanswer-
fEvaluatingf results
Whatfisfthefresultfoffafcompanyfincreasingfthefdelegationfoffauthorityfandfthefspanfoffcontr
ol?f-fCorrectfanswer-Increasedfnumberfoffdirectfreportsfperfmanager
Whichftwofkeyfelementsfdoesfanfeffectiveforganizationfinclude?f-fCorrectfanswer-
fHumanf interaction,f structure
Whyfdoesfaflineforganizationalfstructureffunctionfmostfeffectivelyfinfafcrisisfsituation?f-
fCorrectf answer-Itfestablishedf af directfflowfoffauthority
Numberfthefsevenfstepsfinfthefrecruitingfandfinterviewingfprocessffromffirstftoflast.f-
fCorrectf answer-
1)fDefinefjobfrequirements,f2)fContactfandfvisitfcollegesfforfapplicants/interns,f3)fCondu
ctfemploymentftests,f4)fReviewfresumes,f5)fConductfcandidatefinterviews,f6)fFollowfupfi
nterviews,f7)fHiringfdetermination
Whichfprimaryfdriverfdoesfmanagementfusefforfanforganization'sfstructure?f-
f Correctfanswer-Achievementfoff companyf goals
Whichfstepfinftheforganizingfprocessfresultsfinfmanagementfgroupfworkfactivitiesfintofunit
sfwithinftheforganization?f-fCorrectfanswer-Departmentalization
Afhighftechfstartupfcompanyfisflaunchingfafmarketingfcampaignfforfitsfnewfsocialfmediafp
ortalfbyfhighlightingfhowfthefportalfexceedsfthefconnectivityfandfcollaborationfcapabilitiesf
offallfotherfsocialfmediafsits.fWhichftypefoffcompetitivefadvantagefisfthisfcompanyfleveragi
ng?f-fCorrectfanswer-Customerfloyalty
Whichfmarketingfstrategyfisfdevotedftofmaintainingfcontinuousfbottomflinefpricesfthanfrelyi
ngfonfshortftermfpricefcuttingftacticsfsuchfasfcentsfofffcoupons,frebates,fandfspecialfsales?
f -f Correctf answer-Everydayf lowf pricing
Whenfwouldfafpullfpromotionalfstrategyfenhancefafcompetitivefadvantageftofmarketfafprod
uctfbetterfthanfafpushfstrategy?f-fCorrectfanswer-
Whenfdemandfforfthefproductfisfdrivenfbyfthefendfuser
Whichfmarketingftoolfisfessentialftofbuildingfanfeffectivefrelationshipfmarketingfca
mpaign?f-fCorrectfanswer-Anfaffinityfprogram
, Whichfelementfoffthefpromotionalfmixfhasfthefadvantagefoffmessagingfthatfcanfbeftailore
dfforfeachfcustomer,fbutfthefdisadvantagefoffafhighfcostfperfcontact?f-fCorrectfanswer-
PersonalfSelling
Whatfthreeffactorsfshouldfbefaddressedfinfafsuccessfulfmarketingfplan?fChoosef3fansw
ers.f-fCorrectfanswer-
TargetfMarket,fSalesfrevenuefgoals,fPlanfimplementationftimelinef(notfonflist,fmarketingf
budget)
Whichfthreefcharacteristicsfarefmeasuredfinfdemographicfsegmentation?fChoosef3fan
swersf-fCorrectfanswer-Racefandfethnicity,fIncome,fHouseholdfsize
Infwhichfthreefwaysfdoesfbusiness-buyingfbehaviorfdifferffromfconsumer-
buyingfbehavior?fChoosef3fanswersf-fCorrectfanswer-
Buyersffaceforganizationalfinfluencesfinfadditionftoftheirfownfpreferences,fpurchasersfoftenf
invitefselectedfprovidersftofbidfonfafpurchase,fafgroupforfcommitteefoftenfmakesfdecisions
Whichfthreefconditions,finfafglobalfsellingfenvironment,fshouldfafsmallfcompanyflever
ageftofcreatefafcompetitivefadvantage?fChoosef3fanswersf-fCorrectfanswer-
fculturalfhomogeneity,fmobilityf offlabor,f localflaborf costs
Withfwhichftwoftypesfoffproductsfdoesfafmarketingfstrategyfrelyfonfadvertisingfmorefthanf
personalfselling?fChoosef2fanswers.f-fCorrectfanswer-
Consumablefsupplies,faccessoriesftofprimaryfproducts
Afterfyearsfoffmarketingfafbodyflotion,fafcosmeticsfcompanyfbeginsfpromotingftheflotionf
asfanftheflotionfasfanfinsectfrepellentfasfwell.fInfwhichfthreefproductflifefcyclefextensionfst
rategiesfdidfthisfcompanyfengage?fChoosef3fanswersf-fCorrectfanswer-
fAddingf newf users,ffindingf newfusesfforfthef product,f increasingf frequencyf offuse.
Whatfarefthreefwaysfthatfanfeffectivefbrandfnamefcanfinfluencefconsumerfproductfreco
gnition?fChoosef3fanswersf-fCorrectfanswer-
Itfconveysfanfimage,fitfdepictsftrademarkfprotection,fitfreflectsfbrandfequity.
Afcustomerfhasfpurchasedfafproductftwicefandfintendsftofdofsofagain.fWhichfstagefoffbran
dfloyaltyfisfthisfcustomerfin?f-fCorrectfanswer-Brandfpreference
Whichfmanufacturerfdistributionfmodelfisfenhancedfbyfthefshippingfandftrackingfcap
abilitiesfoffafglobalfpackagefdeliveryfservice?f-fCorrectfanswer-retail
Whichfthreeftasksfarefkeyfresponsibilitiesfoffoperationsfmanagers?fChoosef3fanswersf-
fCorrectf answer-
Planningfthefoverallfproductionfprocess,fimplementingfthefproductionfplan,fdeterminefthefb
estflayoutfforftheffirm'sffacilities.
WhichftwofcharacteristicsfdoesfafJust-In-Timef(JIT)fSystemfhave?fChoosef2fanswersf-
fCorrectf answer-
AfJITfsystemfseeksftofeliminatefanythingfthatfdoesfnotfaddfvaluefinfoperationsfactivities,fpro
ductionfusingfJITfreducesfaffirm'sfinventoryfcosts.
f f f f f
100% Correct Answers 2023
f f f
Whichfpartfofftheforganizingfprocessfaidsfinfeffectivefandfefficientfprogressftowardfplanne
dfgoalsfandfoftenfresultsfinfchangesfwithinftheforganization?f-fCorrectfanswer-
fEvaluatingf results
Whatfisfthefresultfoffafcompanyfincreasingfthefdelegationfoffauthorityfandfthefspanfoffcontr
ol?f-fCorrectfanswer-Increasedfnumberfoffdirectfreportsfperfmanager
Whichftwofkeyfelementsfdoesfanfeffectiveforganizationfinclude?f-fCorrectfanswer-
fHumanf interaction,f structure
Whyfdoesfaflineforganizationalfstructureffunctionfmostfeffectivelyfinfafcrisisfsituation?f-
fCorrectf answer-Itfestablishedf af directfflowfoffauthority
Numberfthefsevenfstepsfinfthefrecruitingfandfinterviewingfprocessffromffirstftoflast.f-
fCorrectf answer-
1)fDefinefjobfrequirements,f2)fContactfandfvisitfcollegesfforfapplicants/interns,f3)fCondu
ctfemploymentftests,f4)fReviewfresumes,f5)fConductfcandidatefinterviews,f6)fFollowfupfi
nterviews,f7)fHiringfdetermination
Whichfprimaryfdriverfdoesfmanagementfusefforfanforganization'sfstructure?f-
f Correctfanswer-Achievementfoff companyf goals
Whichfstepfinftheforganizingfprocessfresultsfinfmanagementfgroupfworkfactivitiesfintofunit
sfwithinftheforganization?f-fCorrectfanswer-Departmentalization
Afhighftechfstartupfcompanyfisflaunchingfafmarketingfcampaignfforfitsfnewfsocialfmediafp
ortalfbyfhighlightingfhowfthefportalfexceedsfthefconnectivityfandfcollaborationfcapabilitiesf
offallfotherfsocialfmediafsits.fWhichftypefoffcompetitivefadvantagefisfthisfcompanyfleveragi
ng?f-fCorrectfanswer-Customerfloyalty
Whichfmarketingfstrategyfisfdevotedftofmaintainingfcontinuousfbottomflinefpricesfthanfrelyi
ngfonfshortftermfpricefcuttingftacticsfsuchfasfcentsfofffcoupons,frebates,fandfspecialfsales?
f -f Correctf answer-Everydayf lowf pricing
Whenfwouldfafpullfpromotionalfstrategyfenhancefafcompetitivefadvantageftofmarketfafprod
uctfbetterfthanfafpushfstrategy?f-fCorrectfanswer-
Whenfdemandfforfthefproductfisfdrivenfbyfthefendfuser
Whichfmarketingftoolfisfessentialftofbuildingfanfeffectivefrelationshipfmarketingfca
mpaign?f-fCorrectfanswer-Anfaffinityfprogram
, Whichfelementfoffthefpromotionalfmixfhasfthefadvantagefoffmessagingfthatfcanfbeftailore
dfforfeachfcustomer,fbutfthefdisadvantagefoffafhighfcostfperfcontact?f-fCorrectfanswer-
PersonalfSelling
Whatfthreeffactorsfshouldfbefaddressedfinfafsuccessfulfmarketingfplan?fChoosef3fansw
ers.f-fCorrectfanswer-
TargetfMarket,fSalesfrevenuefgoals,fPlanfimplementationftimelinef(notfonflist,fmarketingf
budget)
Whichfthreefcharacteristicsfarefmeasuredfinfdemographicfsegmentation?fChoosef3fan
swersf-fCorrectfanswer-Racefandfethnicity,fIncome,fHouseholdfsize
Infwhichfthreefwaysfdoesfbusiness-buyingfbehaviorfdifferffromfconsumer-
buyingfbehavior?fChoosef3fanswersf-fCorrectfanswer-
Buyersffaceforganizationalfinfluencesfinfadditionftoftheirfownfpreferences,fpurchasersfoftenf
invitefselectedfprovidersftofbidfonfafpurchase,fafgroupforfcommitteefoftenfmakesfdecisions
Whichfthreefconditions,finfafglobalfsellingfenvironment,fshouldfafsmallfcompanyflever
ageftofcreatefafcompetitivefadvantage?fChoosef3fanswersf-fCorrectfanswer-
fculturalfhomogeneity,fmobilityf offlabor,f localflaborf costs
Withfwhichftwoftypesfoffproductsfdoesfafmarketingfstrategyfrelyfonfadvertisingfmorefthanf
personalfselling?fChoosef2fanswers.f-fCorrectfanswer-
Consumablefsupplies,faccessoriesftofprimaryfproducts
Afterfyearsfoffmarketingfafbodyflotion,fafcosmeticsfcompanyfbeginsfpromotingftheflotionf
asfanftheflotionfasfanfinsectfrepellentfasfwell.fInfwhichfthreefproductflifefcyclefextensionfst
rategiesfdidfthisfcompanyfengage?fChoosef3fanswersf-fCorrectfanswer-
fAddingf newf users,ffindingf newfusesfforfthef product,f increasingf frequencyf offuse.
Whatfarefthreefwaysfthatfanfeffectivefbrandfnamefcanfinfluencefconsumerfproductfreco
gnition?fChoosef3fanswersf-fCorrectfanswer-
Itfconveysfanfimage,fitfdepictsftrademarkfprotection,fitfreflectsfbrandfequity.
Afcustomerfhasfpurchasedfafproductftwicefandfintendsftofdofsofagain.fWhichfstagefoffbran
dfloyaltyfisfthisfcustomerfin?f-fCorrectfanswer-Brandfpreference
Whichfmanufacturerfdistributionfmodelfisfenhancedfbyfthefshippingfandftrackingfcap
abilitiesfoffafglobalfpackagefdeliveryfservice?f-fCorrectfanswer-retail
Whichfthreeftasksfarefkeyfresponsibilitiesfoffoperationsfmanagers?fChoosef3fanswersf-
fCorrectf answer-
Planningfthefoverallfproductionfprocess,fimplementingfthefproductionfplan,fdeterminefthefb
estflayoutfforftheffirm'sffacilities.
WhichftwofcharacteristicsfdoesfafJust-In-Timef(JIT)fSystemfhave?fChoosef2fanswersf-
fCorrectf answer-
AfJITfsystemfseeksftofeliminatefanythingfthatfdoesfnotfaddfvaluefinfoperationsfactivities,fpro
ductionfusingfJITfreducesfaffirm'sfinventoryfcosts.
