LSUS MBA 706 Module 1 Questions With
Correct Answers
Marketing b- bcorrect banswers✔✔the bactivity, bset bof binstitutions, band bprocesses bfor
bcreating, bcommunicating, bdelivering, band bexchanging bofferings bthat bhave bvalue bfor
bcustomers, bclients, bpartners, band bsociety bat blarge
Creating b- bcorrect banswers✔✔process bof bcollaborati bg bwith bsuppliers band
bcustomers bto bcreate bofferings bthat bhave bvalue b(components bof bmarketing)
Communicating b- bcorrect banswers✔✔describing bofferings bto btargeted bcustomers bin
ba bmanner bwhich bemphasizes bvalue, blearn bwhat bcusotmers bvalue band bdesire bfrom
boffering b(component)
Delivering b- bcorrect banswers✔✔getting bofferings bto bthe bcustomer bin ba bway bthat
boptimizes bvalue b(component)
Exchanging b- bcorrect banswers✔✔trading bvalue bfor bofferings b(component)
Market b- bcorrect banswers✔✔Collection bof bbuyers band bsellers, bin bwhich bgroups bof
bconsumers bor binstitutions bshare ba bneed bthat bcan bbe bsatisfied bby ban boffering
Marketspaces b- bcorrect banswers✔✔Go bbeyond btraditional bmarketers bas bthey boffer
bconsumers bthe bability bto bpurchase bofferings band bexchange binformation bonline
banytime band bwith bfar bfewer bgeographical brestrictions
Value b- bcorrect banswers✔✔benefits bbuyers breceive bthat bmeet btheir bneeds b(what
bconsumer bgets/what bbrand boffers)
What bis bat bthe bcenter bof bthe b4 bcomponents bof bmarketing? b- bcorrect
banswers✔✔Value
Correct Answers
Marketing b- bcorrect banswers✔✔the bactivity, bset bof binstitutions, band bprocesses bfor
bcreating, bcommunicating, bdelivering, band bexchanging bofferings bthat bhave bvalue bfor
bcustomers, bclients, bpartners, band bsociety bat blarge
Creating b- bcorrect banswers✔✔process bof bcollaborati bg bwith bsuppliers band
bcustomers bto bcreate bofferings bthat bhave bvalue b(components bof bmarketing)
Communicating b- bcorrect banswers✔✔describing bofferings bto btargeted bcustomers bin
ba bmanner bwhich bemphasizes bvalue, blearn bwhat bcusotmers bvalue band bdesire bfrom
boffering b(component)
Delivering b- bcorrect banswers✔✔getting bofferings bto bthe bcustomer bin ba bway bthat
boptimizes bvalue b(component)
Exchanging b- bcorrect banswers✔✔trading bvalue bfor bofferings b(component)
Market b- bcorrect banswers✔✔Collection bof bbuyers band bsellers, bin bwhich bgroups bof
bconsumers bor binstitutions bshare ba bneed bthat bcan bbe bsatisfied bby ban boffering
Marketspaces b- bcorrect banswers✔✔Go bbeyond btraditional bmarketers bas bthey boffer
bconsumers bthe bability bto bpurchase bofferings band bexchange binformation bonline
banytime band bwith bfar bfewer bgeographical brestrictions
Value b- bcorrect banswers✔✔benefits bbuyers breceive bthat bmeet btheir bneeds b(what
bconsumer bgets/what bbrand boffers)
What bis bat bthe bcenter bof bthe b4 bcomponents bof bmarketing? b- bcorrect
banswers✔✔Value
