The business environment unit 1
The Business Environment
Sources are all at the end of the task
P1 – Private organization (Lulu group international)
Lulu group international, a private limited company (a
company that belongs to an ordinary person or a bunch of
individuals and not the government) that has established
itself globally by running a chain of hypermarkets and
retail companies. Originally founded in the year 2000 by
the well-known Indian businessman M.A Yusuf Ali, who
runs the business as a sole trader which means that he is the only owner, hence he
can keep all the net profit after all the taxes have been paid off . Moreover, the
company is headquartered in Abu Dhabi, U.A.E. Its arguably one of the biggest retail
chains in central Asia and without a doubt the largest in the middle east with a
startling number of 180 outlets operating in the gulf cooperation council alone.
Moving on, the history of Lulu international group goes back all the way to the year
1995 which is when they opened their first supermarket in the emirate of Abu Dhabi,
eventually opening multiple stores within Abu Dhabi and Dubai as well. In the year
2013, the lulu group earned its name for being the biggest shopping mall in India
after launching a branch in Kochi, Kerala. It would take a huge number of employees
In order for a company of this magnitude to operate smoothly hence, Lulu has
around 40,000 employees that come from 37 different countries.
Lulus Vision:
To truly become a global retail brand by retaining the No.1
position in the organized retail sector of the regions it operates
in and strive to be the preferred employer for its multi-ethnic
base.
Lulus Mission:
To provide a unique shopping experience to customers with
unmatched value in terms of quality of products and services,
while continuously exploring new market opportunities and
adding value to all its business associates.
Lulus Purpose:
Lulus main purposes would consist of providing a good quality customer service as
this would be given a lot of importance in the eyes of lulu international group as this
is what will help Lulu to enhance its brand image. One more purpose that Lulu will
have would be profit maximization as lulu’s type of ownership is a sole trader hence
he’s the one who put in all the risk initially hence he would expect high profits from
1
The Business Environment
Sources are all at the end of the task
P1 – Private organization (Lulu group international)
Lulu group international, a private limited company (a
company that belongs to an ordinary person or a bunch of
individuals and not the government) that has established
itself globally by running a chain of hypermarkets and
retail companies. Originally founded in the year 2000 by
the well-known Indian businessman M.A Yusuf Ali, who
runs the business as a sole trader which means that he is the only owner, hence he
can keep all the net profit after all the taxes have been paid off . Moreover, the
company is headquartered in Abu Dhabi, U.A.E. Its arguably one of the biggest retail
chains in central Asia and without a doubt the largest in the middle east with a
startling number of 180 outlets operating in the gulf cooperation council alone.
Moving on, the history of Lulu international group goes back all the way to the year
1995 which is when they opened their first supermarket in the emirate of Abu Dhabi,
eventually opening multiple stores within Abu Dhabi and Dubai as well. In the year
2013, the lulu group earned its name for being the biggest shopping mall in India
after launching a branch in Kochi, Kerala. It would take a huge number of employees
In order for a company of this magnitude to operate smoothly hence, Lulu has
around 40,000 employees that come from 37 different countries.
Lulus Vision:
To truly become a global retail brand by retaining the No.1
position in the organized retail sector of the regions it operates
in and strive to be the preferred employer for its multi-ethnic
base.
Lulus Mission:
To provide a unique shopping experience to customers with
unmatched value in terms of quality of products and services,
while continuously exploring new market opportunities and
adding value to all its business associates.
Lulus Purpose:
Lulus main purposes would consist of providing a good quality customer service as
this would be given a lot of importance in the eyes of lulu international group as this
is what will help Lulu to enhance its brand image. One more purpose that Lulu will
have would be profit maximization as lulu’s type of ownership is a sole trader hence
he’s the one who put in all the risk initially hence he would expect high profits from
1
