Marketo Certified Expert Certification
1. Which two columns on the Program Performance Report are calculated
using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) Ans A, E
2. A marketer ran a program and did not assign a program status with success.
The marketer now wants to run a program performance report to find the cost
per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate
based on that.
D. The report will identify the first program status as a success and calculate
based on that. Ans B
3. A marketing manager is running a landing page A/B test and wants to know
which of the two pages had the best conversion rate.
Which report should be used?
A. Form Conversion Report
,B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report Ans D
4. A marketing manager recently launched a landing page with the following
URL Ans go.marketo.com/Pricing. The manager is keeping the page
content the same, but wants to update the URL to go.marketo.com/Product-
Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
C. Open URL Builder in Admin
D. Generate a private preview URL Ans A
5. A marketer has a field on a form where a lead can indicate products of
interest. The corresponding field in the CRM contains product codes, but the
,marketer wants to display the full product names on the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items An
C
6. A marketer wants to launch a new gated asset on a company website using
a Marketo embedded form. Which functionality is used for Marketo embedded
forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills Ans C
7. A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads" An
B
, 8. A marketing and sales organization has a service level agreement (SLA) in
place that requires sales to follow up on an assigned lead within 24 hours
of receiving a notification. If a follow-up does not occur within 48 hours, a
reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the reminder
notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert Ans A
9. A lead has reached a specific lead score and is then marked as sales ready.
Where is this indicated?
A. Lead Status
1. Which two columns on the Program Performance Report are calculated
using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) Ans A, E
2. A marketer ran a program and did not assign a program status with success.
The marketer now wants to run a program performance report to find the cost
per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate
based on that.
D. The report will identify the first program status as a success and calculate
based on that. Ans B
3. A marketing manager is running a landing page A/B test and wants to know
which of the two pages had the best conversion rate.
Which report should be used?
A. Form Conversion Report
,B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report Ans D
4. A marketing manager recently launched a landing page with the following
URL Ans go.marketo.com/Pricing. The manager is keeping the page
content the same, but wants to update the URL to go.marketo.com/Product-
Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
C. Open URL Builder in Admin
D. Generate a private preview URL Ans A
5. A marketer has a field on a form where a lead can indicate products of
interest. The corresponding field in the CRM contains product codes, but the
,marketer wants to display the full product names on the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items An
C
6. A marketer wants to launch a new gated asset on a company website using
a Marketo embedded form. Which functionality is used for Marketo embedded
forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills Ans C
7. A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads" An
B
, 8. A marketing and sales organization has a service level agreement (SLA) in
place that requires sales to follow up on an assigned lead within 24 hours
of receiving a notification. If a follow-up does not occur within 48 hours, a
reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the reminder
notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert Ans A
9. A lead has reached a specific lead score and is then marked as sales ready.
Where is this indicated?
A. Lead Status
