IAB Exam Questions and Answers
100% Pass
AVOD - ✔✔AD-BASED VIDEO ON-DEMAND
A streaming video service that offers consumers access to a catalogue of on-demand
content and contains advertisements.
Addressability - ✔✔The ability to target a message to a device, browser, segment,
and/or individual. Those segments could be matched or modeled by behavioral,
demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
Addressable TV - ✔✔Technology that lets you show different ads to different audience
segments watching the same TV program on IPTV and set top boxes. Those segments
could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or
3rd party data sets.
Advanced TV - ✔✔Any television content that has evolved beyond traditional, linear
television delivery models. This umbrella term is inclusive of the following:
Katelyn Whitman, All Rights Reserved © 2025 1
,Interactive TV (iTV): The catch-all term for adding a viewer engagement piece to
television. This can include both interactive content and advertising, and can be
delivered in a variety of ways, including through the first- and second-screen.
Connected TV (CTV): A television set that is connected to the Internet via OTT devices,
Blu-ray players, streaming box or stick, and gaming consoles, or has built-in internet
capabilities (i.e., a Smart TV) and is able to access a variety of long-form and short-form
web-based content.
Smart TV: A subset of Connected TV.
Linear Addressable: The addressable ad inserted into live programming. For example,
DirecTV, Dish, and Cablevision's inventory is all linear addressable.
VOD Addressable: The addressable ad is inserted into cable programs within the VOD
content accessible through a cable provider set top box. For example, Comcast's
addressable inventory is VOD addressable.
Augmented Reality TV - ✔✔An experience that utilizes a camera to change or enhance
something in the user's real world. This augmented reality experience can be app based
or web-based, though app based is more common today. Note: Although the term uses
the word "reality", the experience does not need to look realistic.
Katelyn Whitman, All Rights Reserved © 2025 2
, Ads within AR can be presented in two ways: through the use of markers (such as a QR
code) or by placing a brand object in the immediate real world environment using the
device camera (Source: IAB New Standard Ad Unit Portfolio, page 34).
Channel - ✔✔A mechanism of distribution that refers to live or on-demand online
content stream(s) featuring user or publisher content curated together.
Cross-Screen Measurement - ✔✔Tracking and measurement of video metrics across
Mobile/Tablet/Out-of-Home/Television/Advanced TV/Desktop
Data-Driven Linear TV - ✔✔The ability to use different data sets including
demographics, interests, and viewing behavior to optimize a linear TV schedule that
uses specific networks and dayparts to better reach an advertiser's audience.
Live Streaming Video - ✔✔Video content streamed digitally in real time as the event or
program takes place. Content can be streamed on mobile devices, computers, smart
TVs, or internet-enabled TVs.
Multi-Channel Network - ✔✔A standalone entity that leverages digital video platforms
to enable content producers to program, promote, monetize, and distribute their content
as well as offer technical assistance in exchange for a percentage of the ad revenue
earned.
MULTI-CHANNEL VIDEO PROGRAMMING DISTRIBUTOR - ✔✔MPVD
Katelyn Whitman, All Rights Reserved © 2025 3
100% Pass
AVOD - ✔✔AD-BASED VIDEO ON-DEMAND
A streaming video service that offers consumers access to a catalogue of on-demand
content and contains advertisements.
Addressability - ✔✔The ability to target a message to a device, browser, segment,
and/or individual. Those segments could be matched or modeled by behavioral,
demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
Addressable TV - ✔✔Technology that lets you show different ads to different audience
segments watching the same TV program on IPTV and set top boxes. Those segments
could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or
3rd party data sets.
Advanced TV - ✔✔Any television content that has evolved beyond traditional, linear
television delivery models. This umbrella term is inclusive of the following:
Katelyn Whitman, All Rights Reserved © 2025 1
,Interactive TV (iTV): The catch-all term for adding a viewer engagement piece to
television. This can include both interactive content and advertising, and can be
delivered in a variety of ways, including through the first- and second-screen.
Connected TV (CTV): A television set that is connected to the Internet via OTT devices,
Blu-ray players, streaming box or stick, and gaming consoles, or has built-in internet
capabilities (i.e., a Smart TV) and is able to access a variety of long-form and short-form
web-based content.
Smart TV: A subset of Connected TV.
Linear Addressable: The addressable ad inserted into live programming. For example,
DirecTV, Dish, and Cablevision's inventory is all linear addressable.
VOD Addressable: The addressable ad is inserted into cable programs within the VOD
content accessible through a cable provider set top box. For example, Comcast's
addressable inventory is VOD addressable.
Augmented Reality TV - ✔✔An experience that utilizes a camera to change or enhance
something in the user's real world. This augmented reality experience can be app based
or web-based, though app based is more common today. Note: Although the term uses
the word "reality", the experience does not need to look realistic.
Katelyn Whitman, All Rights Reserved © 2025 2
, Ads within AR can be presented in two ways: through the use of markers (such as a QR
code) or by placing a brand object in the immediate real world environment using the
device camera (Source: IAB New Standard Ad Unit Portfolio, page 34).
Channel - ✔✔A mechanism of distribution that refers to live or on-demand online
content stream(s) featuring user or publisher content curated together.
Cross-Screen Measurement - ✔✔Tracking and measurement of video metrics across
Mobile/Tablet/Out-of-Home/Television/Advanced TV/Desktop
Data-Driven Linear TV - ✔✔The ability to use different data sets including
demographics, interests, and viewing behavior to optimize a linear TV schedule that
uses specific networks and dayparts to better reach an advertiser's audience.
Live Streaming Video - ✔✔Video content streamed digitally in real time as the event or
program takes place. Content can be streamed on mobile devices, computers, smart
TVs, or internet-enabled TVs.
Multi-Channel Network - ✔✔A standalone entity that leverages digital video platforms
to enable content producers to program, promote, monetize, and distribute their content
as well as offer technical assistance in exchange for a percentage of the ad revenue
earned.
MULTI-CHANNEL VIDEO PROGRAMMING DISTRIBUTOR - ✔✔MPVD
Katelyn Whitman, All Rights Reserved © 2025 3
