branche verslag over terstal detailhandel

Branche
verslag
11-6-2019


Yvana celine van poeldijk




Detov18
211603

,Inhoudsopgave
Inleiding..................................................................................................................................................3
Hoofdstuk 1 kennismaken met de branche............................................................................................4
1.1 Inleiding........................................................................................................................................4
1.2 Trends...........................................................................................................................................5
1.3 Productontwikkelingen.................................................................................................................7
1.4 Wettelijke eisen............................................................................................................................8
1.5 Millieumaatregelen......................................................................................................................8
1.6 Keurmerken..................................................................................................................................9
1.7 Fabrikantenmerken....................................................................................................................11
Hoofdstuk 2 E-commerce.....................................................................................................................12
2.1 Inleiding......................................................................................................................................12
2.2 Websites.....................................................................................................................................12
2.3 Verkoopkanalen..........................................................................................................................12
2.4 E-mail..........................................................................................................................................13
2.5 Social media................................................................................................................................13
2.6 Vloggers en bloggers...................................................................................................................14
Hoofdstuk 3 Diverse media..................................................................................................................15
3.1 Inleiding..........................................................................................................................................15
3.2 Massamedia................................................................................................................................15
3.3 Consumentenmarketing.............................................................................................................16
3.4 Media vormen............................................................................................................................16
Hoofdstuk 4 Marketingmix...................................................................................................................17
4.1 Inleiding......................................................................................................................................17
4.2 Promotie.....................................................................................................................................18
4.3 Presentatie.................................................................................................................................20
4.4 Plaats..........................................................................................................................................21
4.5 personeel....................................................................................................................................22
4.6 Prijs.............................................................................................................................................24
4.7 Product.......................................................................................................................................24
Hoofdstuk 5 Het assortiment................................................................................................................24
5.1 inleiding......................................................................................................................................24
5.2 seizoenartikelen en / of trendartikelen......................................................................................24
5.3 Assortimentsopbouw..................................................................................................................24
5.4 Koopmotief.................................................................................................................................25


1

, 5.5 ,1 Artikelgroep............................................................................................................................25
5.5,2 Artikelgroep.............................................................................................................................25
5.6,1 artikelgroep.................................................................................................................................26
5.6,2 artikelgroep.............................................................................................................................26
Conclusie..............................................................................................................................................26




2