Mars icecream
1. Introduction
Company overview
Company exists (1911) more than 100 years
Not in stock market, shares still owned by the family for 5 generations
But family owned (Family didn’t make a lot of money in the first 10 years (ice
cream) -> long term)
Principle based -> purpose : the world we want tomorrow starts with how we do
business today = what do we want in the long term but what is needed today.
We have to break down and set long term goals
“The world we want tomorrow starts with how we do business today – MARS”
5 principles; quality, responsibility, mutuality, efficiency, freedom
140 000+ employees, 80+ operation, 45B turn over, 2500+ veterinary hospitals
40% is abt snacks
They also made pet care/food ; veterinary services …
With snacking we want to create a smile on the face, little moments of happiness
1. Introduction
Company overview
Company exists (1911) more than 100 years
Not in stock market, shares still owned by the family for 5 generations
But family owned (Family didn’t make a lot of money in the first 10 years (ice
cream) -> long term)
Principle based -> purpose : the world we want tomorrow starts with how we do
business today = what do we want in the long term but what is needed today.
We have to break down and set long term goals
“The world we want tomorrow starts with how we do business today – MARS”
5 principles; quality, responsibility, mutuality, efficiency, freedom
140 000+ employees, 80+ operation, 45B turn over, 2500+ veterinary hospitals
40% is abt snacks
They also made pet care/food ; veterinary services …
With snacking we want to create a smile on the face, little moments of happiness
