ADPR EXAM 1- UARK WICKS questions
well answered to pass
advertising - correct answer ✔✔a paid, mass-mediated attempt to persuade
client/sponsor - correct answer ✔✔The company or organization that pays for advertising
IBP - correct answer ✔✔the process of using a wide range of promotional tools working together to
create widespread brand exposure, brand focused
advertisement - correct answer ✔✔a specific message that an organization has created to persuade an
audience
advertising campaign - correct answer ✔✔a series of coordinated advertisements that communicates a
reasonably cohesive and integrated theme about a brand
source - correct answer ✔✔the originator or creator of the content
audience - correct answer ✔✔a group of individuals who receive and interpret messages sent from
companies or organizations
target audience - correct answer ✔✔a particular group of consumers singled out by an organization for
an advertising or IBP campaign
1. household consumers
2. members of business organizations
3. members of trade channel
4. professionals
5. trade journals
,6. government officials and employees - correct answer ✔✔Audience categories
global advertising - correct answer ✔✔advertising that is used worldwide with only minor changes in the
visual and message content
international advertising - correct answer ✔✔when firms prepare and place different advertising in
different national markets for the same brand outside their home market
national advertising - correct answer ✔✔reaches all geographic areas of a single nation
regional advertising - correct answer ✔✔carried out by producers, wholesalers, distributors, and
retailers that concentrate their efforts in a relatively large, but not national, geographic region
local advertising - correct answer ✔✔directed at an audience in a single trading area, either a city or
state
cooperative advertising - correct answer ✔✔sharing of advertising expenses between national
companies and local merchants
marketing - correct answer ✔✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large
Marketing Mix - correct answer ✔✔conceiving, pricing, promoting, distributing
brand - correct answer ✔✔a name, term, sign or symbol that identifies a seller's good or service from
those of other sellers
brand extension - correct answer ✔✔an adaptation of an existing brand to a new product area
brand loyalty - correct answer ✔✔when a consumer repeatedly purchases the same brand to the
exclusion of competitors' brands
, brand equity - correct answer ✔✔a set of brand assets linked to a brand, its name, and its symbol
-social value, perceived worth of brand
marketing segmentation - correct answer ✔✔the process of breaking down a large, widely varied market
into submarkets, that are more similar than dissimilar in terms of consumer characteristics
differientation - correct answer ✔✔the process of creating a perceived difference, in the mind of the
consumer, between a brand and its competition
positioning - correct answer ✔✔the process of designing a brand so that it can occupy a distinct and
valued place in the target consumer's mind relative to other brands
external position - correct answer ✔✔the niche the brand will pursue relative to all the competitive
brands on the market
-basing position off of cues from competing markets
internal position - correct answer ✔✔the niche a brand achieves with regard to the other similar brands
a firm markets
-ways to make your brand innovative and creative!
repositioning - correct answer ✔✔occurs when a firm believes that a brand needs to be revived or
updated to address changing market or competitive conditions
economies of scale - correct answer ✔✔factors that cause a producer's average cost per unit to fall as
output rises
-advertising helps create pricing flexibility by contributing to this
inelasticity of demand - correct answer ✔✔strong loyalty to a product, resulting in consumers being less
sensitive to price increases
-advertising helps create pricing flexibility by contributing to this
well answered to pass
advertising - correct answer ✔✔a paid, mass-mediated attempt to persuade
client/sponsor - correct answer ✔✔The company or organization that pays for advertising
IBP - correct answer ✔✔the process of using a wide range of promotional tools working together to
create widespread brand exposure, brand focused
advertisement - correct answer ✔✔a specific message that an organization has created to persuade an
audience
advertising campaign - correct answer ✔✔a series of coordinated advertisements that communicates a
reasonably cohesive and integrated theme about a brand
source - correct answer ✔✔the originator or creator of the content
audience - correct answer ✔✔a group of individuals who receive and interpret messages sent from
companies or organizations
target audience - correct answer ✔✔a particular group of consumers singled out by an organization for
an advertising or IBP campaign
1. household consumers
2. members of business organizations
3. members of trade channel
4. professionals
5. trade journals
,6. government officials and employees - correct answer ✔✔Audience categories
global advertising - correct answer ✔✔advertising that is used worldwide with only minor changes in the
visual and message content
international advertising - correct answer ✔✔when firms prepare and place different advertising in
different national markets for the same brand outside their home market
national advertising - correct answer ✔✔reaches all geographic areas of a single nation
regional advertising - correct answer ✔✔carried out by producers, wholesalers, distributors, and
retailers that concentrate their efforts in a relatively large, but not national, geographic region
local advertising - correct answer ✔✔directed at an audience in a single trading area, either a city or
state
cooperative advertising - correct answer ✔✔sharing of advertising expenses between national
companies and local merchants
marketing - correct answer ✔✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large
Marketing Mix - correct answer ✔✔conceiving, pricing, promoting, distributing
brand - correct answer ✔✔a name, term, sign or symbol that identifies a seller's good or service from
those of other sellers
brand extension - correct answer ✔✔an adaptation of an existing brand to a new product area
brand loyalty - correct answer ✔✔when a consumer repeatedly purchases the same brand to the
exclusion of competitors' brands
, brand equity - correct answer ✔✔a set of brand assets linked to a brand, its name, and its symbol
-social value, perceived worth of brand
marketing segmentation - correct answer ✔✔the process of breaking down a large, widely varied market
into submarkets, that are more similar than dissimilar in terms of consumer characteristics
differientation - correct answer ✔✔the process of creating a perceived difference, in the mind of the
consumer, between a brand and its competition
positioning - correct answer ✔✔the process of designing a brand so that it can occupy a distinct and
valued place in the target consumer's mind relative to other brands
external position - correct answer ✔✔the niche the brand will pursue relative to all the competitive
brands on the market
-basing position off of cues from competing markets
internal position - correct answer ✔✔the niche a brand achieves with regard to the other similar brands
a firm markets
-ways to make your brand innovative and creative!
repositioning - correct answer ✔✔occurs when a firm believes that a brand needs to be revived or
updated to address changing market or competitive conditions
economies of scale - correct answer ✔✔factors that cause a producer's average cost per unit to fall as
output rises
-advertising helps create pricing flexibility by contributing to this
inelasticity of demand - correct answer ✔✔strong loyalty to a product, resulting in consumers being less
sensitive to price increases
-advertising helps create pricing flexibility by contributing to this
