ADPR EXAM II questions well answered
already passed
Message - correct answer ✔✔ Messaging is the art of telling a compelling story to a target audience to
achieve an objective. a broad narrative at a high level of abstraction
slogans - correct answer ✔✔ capsulate campaign messaging.
Slogans - correct answer ✔✔ Make America Great Again. Its the economy stupid
key messages - correct answer ✔✔ the major thematic points that flow from the overarching narrative
Proof Points - correct answer ✔✔ the facts, figures, and other data points or arguments that support the
key messages
Message Testing - correct answer ✔✔ A way to evaluate your tactics for communication, message testing
can range from informal to formal and from qualitative to quantitative. public opinion research. should
be done at the beginning middle and end
advertising - correct answer ✔✔ unfiltered messaging that tells a story and is the main tool to advertise
a candidate or issue to stakeholders and voters.
advertising evolution - correct answer ✔✔ Ancient Roman graffiti, handbills, pamphlets, handbills, print,
broadcast, radio, social and digital media.
Clow and Baack Model - correct answer ✔✔ awareness, knowledge, linking, preference, conviction, and
purchase.
costliest of campaign tactics - correct answer ✔✔ advertising
, Advertising Management - correct answer ✔✔ Audience, message, media, measure
Print - correct answer ✔✔ Publications, billboards, yard signs, leaflets
broadcast - correct answer ✔✔ radio, television
social and digital - correct answer ✔✔ Facebook, X, Instagram, Youtube
Stakeholder mapping - correct answer ✔✔ the practice of documenting the positions of key stakeholders
on a given issue or candidacy.
Elements of stakeholder mapping - correct answer ✔✔ catalogue, assess, plan, engage
Catalogue - correct answer ✔✔ first step in stakeholder mapping. the key parties that follow and/or
engage on the issue.
Assess - correct answer ✔✔ Second step in stakeholder mapping, to determine their position on the
issue and determine what they may do in a campaign.
plan - correct answer ✔✔ third step in stakeholder mapping. a plan of how he or she will manage the
relationship during the duration of the campaign or an ongoing basis.
engage - correct answer ✔✔ the final step in stakeholder mapping. contacting through meetings, calls,
or emails
Tracking Matrix - correct answer ✔✔ spreadsheet that details the major stakeholders and where they
stand
Third-party advocacy - correct answer ✔✔ the practice of engaging third-parties to engage favorably on
an issue in the context of a public affairs communication campaign or debate
already passed
Message - correct answer ✔✔ Messaging is the art of telling a compelling story to a target audience to
achieve an objective. a broad narrative at a high level of abstraction
slogans - correct answer ✔✔ capsulate campaign messaging.
Slogans - correct answer ✔✔ Make America Great Again. Its the economy stupid
key messages - correct answer ✔✔ the major thematic points that flow from the overarching narrative
Proof Points - correct answer ✔✔ the facts, figures, and other data points or arguments that support the
key messages
Message Testing - correct answer ✔✔ A way to evaluate your tactics for communication, message testing
can range from informal to formal and from qualitative to quantitative. public opinion research. should
be done at the beginning middle and end
advertising - correct answer ✔✔ unfiltered messaging that tells a story and is the main tool to advertise
a candidate or issue to stakeholders and voters.
advertising evolution - correct answer ✔✔ Ancient Roman graffiti, handbills, pamphlets, handbills, print,
broadcast, radio, social and digital media.
Clow and Baack Model - correct answer ✔✔ awareness, knowledge, linking, preference, conviction, and
purchase.
costliest of campaign tactics - correct answer ✔✔ advertising
, Advertising Management - correct answer ✔✔ Audience, message, media, measure
Print - correct answer ✔✔ Publications, billboards, yard signs, leaflets
broadcast - correct answer ✔✔ radio, television
social and digital - correct answer ✔✔ Facebook, X, Instagram, Youtube
Stakeholder mapping - correct answer ✔✔ the practice of documenting the positions of key stakeholders
on a given issue or candidacy.
Elements of stakeholder mapping - correct answer ✔✔ catalogue, assess, plan, engage
Catalogue - correct answer ✔✔ first step in stakeholder mapping. the key parties that follow and/or
engage on the issue.
Assess - correct answer ✔✔ Second step in stakeholder mapping, to determine their position on the
issue and determine what they may do in a campaign.
plan - correct answer ✔✔ third step in stakeholder mapping. a plan of how he or she will manage the
relationship during the duration of the campaign or an ongoing basis.
engage - correct answer ✔✔ the final step in stakeholder mapping. contacting through meetings, calls,
or emails
Tracking Matrix - correct answer ✔✔ spreadsheet that details the major stakeholders and where they
stand
Third-party advocacy - correct answer ✔✔ the practice of engaging third-parties to engage favorably on
an issue in the context of a public affairs communication campaign or debate
