Marketingplan
ning
Samenvatting
ROC van Twente
, Inhoudsopgave
Marktvormen....................................................................................................................................2
Marketing..........................................................................................................................................3
Marktposities van een bedrijf............................................................................................................3
Concurrenten....................................................................................................................................3
Marktbergippen................................................................................................................................4
Soorten marketingmodellen..............................................................................................................5
SWOT-analyse...................................................................................................................................7
DESTEP-model...................................................................................................................................7
Processen..........................................................................................................................................8
Adoptiecategorieën...........................................................................................................................9
Communicatiemodellen....................................................................................................................9
Factoren..........................................................................................................................................10
Verschijningsvormen van marketing...............................................................................................10
Begrippen........................................................................................................................................11
Marketingstrategieën......................................................................................................................11
Ontwikkelingen op marketinggebied...............................................................................................12
Soorten marketing...........................................................................................................................12
Communicatiesoorten voor marketing............................................................................................13
Segmentatiecriterium......................................................................................................................13
Overige strategieën.........................................................................................................................14
Co-creatie........................................................................................................................................14
1
ning
Samenvatting
ROC van Twente
, Inhoudsopgave
Marktvormen....................................................................................................................................2
Marketing..........................................................................................................................................3
Marktposities van een bedrijf............................................................................................................3
Concurrenten....................................................................................................................................3
Marktbergippen................................................................................................................................4
Soorten marketingmodellen..............................................................................................................5
SWOT-analyse...................................................................................................................................7
DESTEP-model...................................................................................................................................7
Processen..........................................................................................................................................8
Adoptiecategorieën...........................................................................................................................9
Communicatiemodellen....................................................................................................................9
Factoren..........................................................................................................................................10
Verschijningsvormen van marketing...............................................................................................10
Begrippen........................................................................................................................................11
Marketingstrategieën......................................................................................................................11
Ontwikkelingen op marketinggebied...............................................................................................12
Soorten marketing...........................................................................................................................12
Communicatiesoorten voor marketing............................................................................................13
Segmentatiecriterium......................................................................................................................13
Overige strategieën.........................................................................................................................14
Co-creatie........................................................................................................................................14
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