HFT 4561 EXAM LATEST UPDATE
The AR project for the Lexington CVB incentivizes - Answer Merchandising
Push factors are within individuals themselves as people act to take care of certain
internal drives such as the need for escape - Answer T
Destination image is the steps taken by a DMO in collaboration with its stakeholders to
develop and communicate an identify and personality for the destination - Answer F
Which one of the following is not a destination branding level? - Answer Team work
HTML and World Wide Web were introduced in what year? - Answer 1993
A destination unique selling proposition (USP) needs to be imitable - Answer T
Social media command center allows you to do which of the following? - Answer Both a
and b
Which of the following is a barrier to receiving the communication on the receivers side
due to mainly attractions that cause the person not to see or pay attention to the
message? - Answer Noise 2
This is the first stage in the model of travel purchase behavior - Answer Need
recognition
Destination positioning impacts destination branding and also is intended to influence
and affect destination image - Answer T
Which of the following is not a component of IMC - Answer Partnership Marketing
Visit Ireland promotes world class golf travel professionals from around the world, at
the international Golf Travel Market (IGTM) in Slovenia. This is an example of - Answer
Sales
Social media or social network site marketing now is not a vital part of destination
marketing and almost all international DMO's are rarely engaged in this information and
promotion channel - Answer F
DMO'd are strongly cautioned against using their destinations total number of visitors as
a proxy for marketing productivity as it is extremely unlikely that the DMO with have
generated each and every visitor to its destination - Answer T
Good DMO websites do not require updates evaluations nor do they need to be
monitored - Answer F
The audience side in the model of communications is characterized by encoding sender
and noise 1 - Answer F
, Which of the following is not a benefit of destination branding? - Answer Decreasing
tourism economic benefits
Brand extension occurs when an established brand name is used for brands in
unrelated markets - Answer F
Integrated management communications or IMC is the coordination and integration of
all of a DMO's external communications and promotions to increase their effectiveness
and consistency - Answer F
is where the concepts of image and brand would ideally meet - Answer Destination
positioning
Which of the following is a major role of destination advertising? - Answer All of the
above, informing, reminding, persuading
Affective images are based on peoples knowledge of a destination and an evaluation of
the destinations attributes - Answer F
This tourism market segmentation classification is characterized by dividing up people
by their psychological orientations lifestyles or AIO's - Answer Psychographics
Which of the following are major rules of DMO websites? - Answer Both A and C
These images are peoples feelings about destinations as such they are subjective -
Answer Affective
In 2016 Visit Florida engaged in an advertising contractual relationship with performer
pitbull - Answer Transparency
At this level of involvement the DMO takes an active role in identifying opportunities for
product development and finds strategies to realize these opportunities - Answer
Instigator
This characteristic of DMO Governance is defined as openness in operations and
communications. tourism stakeholders in the destination should be able to see what the
DMO is doing and understand its decision making. The DMO must show how it has used
money and other resources and most reveal its results. - Answer Transparency
As a bystander the DMO may watch on as other tourism stakeholders do the product
development. Why is the strategy not recommended? - Answer Both
The DMO should not be a catalyst and a champion for sustainability within its destination
- Answer F
Within the destination community all stakeholders share equal power - Answer F
About the different roles and relationships that a DMO must have with it
stakeholders/partners which of the following is the most important responsibility of the
DMOS role? - Answer Leadership and coordinaiton
The AR project for the Lexington CVB incentivizes - Answer Merchandising
Push factors are within individuals themselves as people act to take care of certain
internal drives such as the need for escape - Answer T
Destination image is the steps taken by a DMO in collaboration with its stakeholders to
develop and communicate an identify and personality for the destination - Answer F
Which one of the following is not a destination branding level? - Answer Team work
HTML and World Wide Web were introduced in what year? - Answer 1993
A destination unique selling proposition (USP) needs to be imitable - Answer T
Social media command center allows you to do which of the following? - Answer Both a
and b
Which of the following is a barrier to receiving the communication on the receivers side
due to mainly attractions that cause the person not to see or pay attention to the
message? - Answer Noise 2
This is the first stage in the model of travel purchase behavior - Answer Need
recognition
Destination positioning impacts destination branding and also is intended to influence
and affect destination image - Answer T
Which of the following is not a component of IMC - Answer Partnership Marketing
Visit Ireland promotes world class golf travel professionals from around the world, at
the international Golf Travel Market (IGTM) in Slovenia. This is an example of - Answer
Sales
Social media or social network site marketing now is not a vital part of destination
marketing and almost all international DMO's are rarely engaged in this information and
promotion channel - Answer F
DMO'd are strongly cautioned against using their destinations total number of visitors as
a proxy for marketing productivity as it is extremely unlikely that the DMO with have
generated each and every visitor to its destination - Answer T
Good DMO websites do not require updates evaluations nor do they need to be
monitored - Answer F
The audience side in the model of communications is characterized by encoding sender
and noise 1 - Answer F
, Which of the following is not a benefit of destination branding? - Answer Decreasing
tourism economic benefits
Brand extension occurs when an established brand name is used for brands in
unrelated markets - Answer F
Integrated management communications or IMC is the coordination and integration of
all of a DMO's external communications and promotions to increase their effectiveness
and consistency - Answer F
is where the concepts of image and brand would ideally meet - Answer Destination
positioning
Which of the following is a major role of destination advertising? - Answer All of the
above, informing, reminding, persuading
Affective images are based on peoples knowledge of a destination and an evaluation of
the destinations attributes - Answer F
This tourism market segmentation classification is characterized by dividing up people
by their psychological orientations lifestyles or AIO's - Answer Psychographics
Which of the following are major rules of DMO websites? - Answer Both A and C
These images are peoples feelings about destinations as such they are subjective -
Answer Affective
In 2016 Visit Florida engaged in an advertising contractual relationship with performer
pitbull - Answer Transparency
At this level of involvement the DMO takes an active role in identifying opportunities for
product development and finds strategies to realize these opportunities - Answer
Instigator
This characteristic of DMO Governance is defined as openness in operations and
communications. tourism stakeholders in the destination should be able to see what the
DMO is doing and understand its decision making. The DMO must show how it has used
money and other resources and most reveal its results. - Answer Transparency
As a bystander the DMO may watch on as other tourism stakeholders do the product
development. Why is the strategy not recommended? - Answer Both
The DMO should not be a catalyst and a champion for sustainability within its destination
- Answer F
Within the destination community all stakeholders share equal power - Answer F
About the different roles and relationships that a DMO must have with it
stakeholders/partners which of the following is the most important responsibility of the
DMOS role? - Answer Leadership and coordinaiton
