College aantekeningen
Goossens And Mazursky Exposure model
- Vak
- Imagineering
- Instelling
- NHTV (NHTV)
Goossens and Mazursky developed in 1992 a scheme in which the relationship between expectations , information , perception , satisfaction and behavioural intentions were mapped . With that in mind Goossens and Mazursky created an experience model.
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