DMI Pro Exam Questions With Complete Solutions 2024

DMI Pro Exam Questions With Complete Solutions 2024 Inbound Marketing - Correct Answer Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing - Correct Answer Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example - Correct Answer Blog, Website, Social Media Account, Paid Media Example - Correct Answer Display Ads, Social Media, Retargeting Earned Media Example - Correct Answer Word of mouth promotion, reviews, and mentions Direct Marketing - Correct Answer Mailings and brochures, flyers, and coupons Broadcast Marketing - Correct Answer Product placement, program sponsorship, and cinema advertisement Referral Marketing - Correct Answer Fidelity cards, word of mouth, and discounts for sponsorships Traditional Marketing characteristics - Correct Answer Outbound, one-to-many, mass, passive audience Digital Marketing characteristics - Correct Answer Active audience, inbound, one-to-one, individual 3i principles - Correct Answer 1. Initiate 2. Iterate 3. Integrate What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. - Correct Answer Specific and Measurable Audience Research - Correct Answer Survey tool, marketing research company, social media platform, behavior analytics Social Listening - Correct Answer Hootsuite, hashtags, Tweetdeck, influencers Social listening - Correct Answer identifies audiences interests market research - Correct Answer provides third-party analysis of specific topics What are the main benefits of a 360 marketing campaign? - Correct Answer Optimizes for scale and relevance, covers the entire buying cycle Steps of framework for managing projects - Correct Answer 1. Identify the project or campaign 2. Write a project brief 3. Develop goals and objectives 4. Get input from the team 5. Map out timelines and tasks Why use content marketing in a digital strategy? - Correct Answer Grows brand or business awareness, Increases SEO rankings, Recruits brand advocates What are the potential benefits from including social listening in a content strategy? - Correct Answer Identify customer sentiment in relation to your brand Spot risks such as emerging competitors What needs to be analyzed when conducting a competitor content audit? - Correct Answer Social following and new format adoption Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? - Correct Answer Map story to personas It's important that there is room for a creative spark when developing content. Identify the steps involved in the creative process. - Correct Answer Create Prototypes, brainstorming ideas, leave the idea alone for a period Identify the best practices to consider when creating image content. - Correct Answer Consider the rule of thirds Use text that develops the story or helps drive action Use clean and simple images Identify the best practices to consider when creating video content. - Correct Answer Consider the tone and accent of the voiceover used Quickly inform the viewer of the video subject Understand the importance of location What are the benefits of content personalization? - Correct Answer Increases brand affinity Increases conversion rates Linkedin - Correct Answer Whitepaper Website - Correct Answer Blog Content seeding is a strategic approach to publishing content so that it is seen by an audience who will positively engage with it. Identify the benefits of content seeding. - Correct Answer Reach a wider audience Increases relevance to targeted audience Gain credibility through influencer distribution What are the benefits of content marketing measurement? - Correct Answer Clarify topics and themes that resonate with an audience Unearth unexpected insights Inform roadmap for an effective content strategy Justify spend and resource allocation Engagement - Correct Answer More pages viewed per session Increased numbers of returning visitors Higher average time on site Reduced bounce rates Conversion - Correct Answer Shorter path to purchase Increased conversion rate Reduced cost per sale Higher number of goals achieved Suppose you have been tasked with creating a content marketing report. What information needs to be included in the report? - Correct Answer Overall performance in relation to KPIs Details of all content produced Summary of insights Five stages of the creative process for generating new ideas in order - Correct Answer 1. Prepare 2. Incubate 3. Illuminate 4. Verify 5. Practice Social Media Marketer - Correct Answer Reporting threats to brand Responding to communities Nurturing influencer outreach efforts Curating content What is the quickest way to set up a YouTube business channel? - Correct Answer Choose business option during YouTube channel setup. What is the easiest way to set up a Pinterest page for a business? - Correct Answer Create a new business account Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? - Correct Answer Join social platform groups relevant to your business. Use hashtags in posts to increase discoverability. You were successful in your community building efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community. What are the best methods for doing this? - Correct Answer Use persuasive CTAs in posts that encourage actions. Include a personal name in public social responses. When posting video content on social media platforms, what best practices should you follow? - Correct Answer Capture and share live events. Design your videos for vertical views. What best practices should you follow when posting video content to YouTube? - Correct Answer Include target keywords in the video's raw file name. Use high-resolution video. What are some of the best practices that should be followed when posting on LinkedIn? - Correct Answer Adopt a professional tone. Ask co-workers to share company posts. Steps for creating a paid promotion campaign on Facebook or Instagram - Correct Answer Create a new ad in your Business Manager Account. Set objective and name campaign. Define audience, network, and device. Set budgets and run dates. How can you optimize ad serving on Facebook and Instagram? - Correct Answer Use Link Clicks to serve ads to people who are most likely to click on them. Use Daily Unique Reach to show your ad once per day to your audience. Carousel - Correct Answer Shows multiple products in one ad unit Canvas - Correct Answer Provides a rich, expandable mobile experience Steps for creating a paid promotion campaign on Twitter - Correct Answer Name campaign and set objectives Set budgets and run dates. Select creative and targeting. Push campaign live. What audience targeting options are available on Twitter? - Correct Answer Conversation topics Follower lookalikes Steps for creating a paid promotion campaign on Pinterest - Correct Answer Select objective Set audience Set budget and run dates Select creative What objectives are available on Pinterest? - Correct Answer Website traffic Brand awareness What specific campaign insights are provided by Pinterest Analytics? - Correct Answer Number of impressions Effective click-through rate How can using platform-native tools to analyze your social media campaigns be beneficial? - Correct Answer Facilitates installation of conversion-tracking pixels Why is it important to set SEO objectives? - Correct Answer They help ensure SEO targets and goals are met They encourage buy-in from key stakeholders What are the benefits of keyword research? - Correct Answer Helps identify content gaps on your website Allows you target keywords that are within your reach The five steps of crawlability - Correct Answer Minimize site errors Use redirects wisely Submit an XML sitemap Minimize duplicate pages Check for indexed pages Which website characteristics are also considered technical SEO ranking factors? - Correct Answer Site Speed HTTPS What is a core activity of off-page optimization? - Correct Answer Building backlinks Which type of backlink is most likely to bring in relevant referral traffic? - Correct Answer Topical You are conducting an SEO audit of your site and want to benchmark your website against its top three competitors. Which tool enables you to do this? - Correct Answer Link explorer Which SEO metric is a good high-level way of reviewing SEO progress and can be best measured using Google Analytics? - Correct Answer Organic Traffic What techniques can you use to effectively describe a problem you encounter in the workplace? - Correct Answer Creative and research skills What are the benefits of using Google Keyword Planner when researching keywords for a PPC campaign? - Correct Answer It suggests keyword ideas based on historical, current, and emerging search trends It shows month-to-month keyword volume trends that can help pinpoint keywords for seasonal campaigns What campaign elements need to be configured in Google Ads when setting up an optimized search campaign? - Correct Answer Select a location and language to target Select the objective for the campaign What search campaign elements are entered using Ad Groups in Google Ads? - Correct Answer Ads Keywords Manual Bids Estimate the number of clicks the campaign should generate - Correct Answer Multiply Impressions x CTR What key factors help determine how much you pay for a click in Google Ads? - Correct Answer Estimated CTR of your landing page Quality score of your landing page Quality score and max CPC bid of competitors What KPIs are typically used to measure the success of paid search campaigns? - Correct Answer Brand searches Conversion traffic Awareness Cost per conversion - Correct Answer Total cost of generating traffic divided by the total number of conversions Cost per Aquisition (CPA) - Correct Answer Total cost of PPC media spend to generate a sale or conversion Click through Rate - Correct Answer Percentage of impressions that lead to a click Impression Share - Correct Answer the number of impressions you've received divided by the estimated number of impressions available. Which buying mechanism is priced on a cost-per-day basis and is typically used by larger advertisers because it incurs high costs? - Correct Answer Masthead What campaign type matches your banner ads to websites that include content related to your business or to your customers' interests? - Correct Answer Display network only Which YouTube ad format can be up to six seconds long and can't be skipped? - Correct Answer Bumper What guidelines should you follow when creating responsive ads? - Correct Answer Preview multiple ad placements Include a call-to-action (CTA) What are the benefits of linking a YouTube channel to a Google Ads account? - Correct Answer Remarket to users who have viewed your videos Add CTA overlays on videos What basic settings should you apply to a Google Ads video campaign? - Correct Answer Location targeting Max CPV What type of targeting focuses on where you want video and display ads to be shown? - Correct Answer Content