Google Ads Exam prep Questions and
Answers
purchase - Answers -A brand-manager wants to show the value of his advertising by
demonstrating the return on ad investment whats his marketing objective?
Tara can manage multiple Google My Business listings under one account. - Answers -
Tara knows Google My Business is a great way to share information and engage her
customers online. But, she's worried because she has multiple locations, and
management of the locations may be too difficult. How does Google My Business
simplify the management of multiple locations for Tara?
An ad must be more than 50% on screen for more than two seconds. - Answers -
Google Ads follow the Media Rating Council's standards for viewability. What's required
for an ad to be counted as a viewable impression?
Request a mailing of a postcard to each location with a verification code she enters into
her account portal. - Answers -Sylvia wants to create a My Google Business account for
her 3 retail locations. How can Sylvia verify each location in Google My Business?
Add on the conversion linker to the event tag. - Answers -Carl is nearly finished with the
conversion tracking setup for his Google ad campaign and is ready to add an event tag
to his existing website. What must Carl do to make sure that the tags are not double
counting?
Add on the conversion linker to the event tag. - Answers -Carl is nearly finished with the
conversion tracking setup for his Google ad campaign and is ready to add an event tag
to his existing website. What must Carl do to make sure that the tags are not double
counting?
Editorial approval must be received to use the same address twice. - Answers -Jared
handles marketing for a chain of restaurants that feature high-end bars. He added a bar
and its restaurant as separate locations in his bulk upload, even though they share an
address. Both were disapproved. What caused the disapproval? (Duplicate 2
Between the head tags of a web page, right after the global site tag. - Answers -An
advertiser is using a global sitewide tag. Where does the advertiser add a phone
snippet on a website to use Google forwarding numbers in a Google Ads campaign?
(Duplicate 2)
,Google My Business insights - Answers -Curtis recently created a Google My Business
Account. He wants to learn how his people are finding his business listing on the web
and how they interacted with his listing. Which Google My Business feature can Curtis
use to accomplish this?
A clickable link to a details page for her business location - Answers -Sylvia has four
store locations and is considering using location extensions with her Google ads. What
can users see when displaying an ad with location extensions?
Forward phone inquiries to her cell phone - Answers -Olyana is about to implement a
Google Ads campaign for her online business. She's inserted a phone snippet on her
website to replace her business number with a Google forwarding number. What will
this allow Olyana to do now?
An online-to-offline strategy - Answers -Sarah is a digital marketing consultant. With
90% of sales still taking place in a physical location, she knows her clients need to
reach customers across multiple channels. Which type of marketing strategy can Sarah
use to motivate sales to her client's physical locations?
Volume growth of customer referrals - Answers -What's the best indicator that a
campaign is increasing customer loyalty? (Duplicate 2)
Return on Ad Spend (ROAS) - Answers -A brand manager wants to create a marketing
objective that aligns with the purchase stage of the customer journey. Which metric
should the brand manager use?
The distance the customer is from your location - Answers -By linking a Google My
Business account with a Google Ads account, you're able to create location extensions.
Which type of information can location extensions display to potential customers?
Creative - Answers -Felix launched a Google Display Ad campaign to drive sales of
tools on his home improvement website. After reviewing sales data from the first week,
Felix notices higher sales from ads that include a picture of the tool itself. He decides to
add tool pictures to all of his other ads to try and replicate the success. Which type of
channel optimization is Felix using to drive higher tool sales?
Location extensions provide potential customers with the distance to your business
location along with your ad. - Answers -Which statement is true about location
extensions?
Pageviews
Subscription sign-ups - Answers -Measuring conversion actions can help you better
understand how users connect with your brand. Which are two conversion actions you
can measure? (Choose two.)
, The attribution report doesn't include phone number clicks conversions. - Answers -
Sidney is in her Google account, reviewing her campaigns and attribution reports. She
notices that the number of total conversions reported in the attribution report is different
than the number in the campaigns report. What could explain this?
Link her Google Firebird account to her Google Analytics account. - Answers -Brenda
just released a mobile app for her business and has selected an attribution partner to
integrate with for in-app conversion tracking. What else must she do to complete the
conversion tracking setup?
He values what his coworkers think and encourages them to give their opinions in his
marketing meetings.
He starts his day by looking at how well he's doing on his company's key performance
indicators. - Answers -Levi's an experienced marketing strategist for a software
company that sells a learning platform to public schools. He developed healthy
individual measurement habits that grow his success in constantly evolving his
company's marketing strategies to the schools' changing needs. What are two habits
Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
A business objective - Answers -An executive at a clothing company is in the process of
defining sales volume numbers for next quarter. What's the executive defining?
It manages multiple listings together.
It shares information with customers. - Answers -What are the two key benefits of
Google My Business? (Choose two.)
View an online advertisement of the new restaurant. - Answers -As the owner of a new
restaurant, Susan is considering her potential customer's journeys in order to establish
her business in the area. What's the first step a potential customer might take when
going through the journey phase?
brand awareness - Answers -A new restaurant recently opened and the owner wants to
create an ad promoting the curbside delivery service. What marketing objective does
this ad align with?
Linear attribution - Answers -A marketing manager wants to use an attribution model
that includes both converting and non-converting paths in order to evaluate individual
customer paths. Which attribution model will fulfill this requirement?
Local Inventory ads
Google Ads location extensions - Answers -Madison owns a retail clothing store. Her
marketing consultant says that with all the technology at their disposal, customers will
go back and forth across multiple channels before choosing to buy an outfit at her store.
The consultant recommends that Madison consider an online-to-offline strategy to drive
Answers
purchase - Answers -A brand-manager wants to show the value of his advertising by
demonstrating the return on ad investment whats his marketing objective?
Tara can manage multiple Google My Business listings under one account. - Answers -
Tara knows Google My Business is a great way to share information and engage her
customers online. But, she's worried because she has multiple locations, and
management of the locations may be too difficult. How does Google My Business
simplify the management of multiple locations for Tara?
An ad must be more than 50% on screen for more than two seconds. - Answers -
Google Ads follow the Media Rating Council's standards for viewability. What's required
for an ad to be counted as a viewable impression?
Request a mailing of a postcard to each location with a verification code she enters into
her account portal. - Answers -Sylvia wants to create a My Google Business account for
her 3 retail locations. How can Sylvia verify each location in Google My Business?
Add on the conversion linker to the event tag. - Answers -Carl is nearly finished with the
conversion tracking setup for his Google ad campaign and is ready to add an event tag
to his existing website. What must Carl do to make sure that the tags are not double
counting?
Add on the conversion linker to the event tag. - Answers -Carl is nearly finished with the
conversion tracking setup for his Google ad campaign and is ready to add an event tag
to his existing website. What must Carl do to make sure that the tags are not double
counting?
Editorial approval must be received to use the same address twice. - Answers -Jared
handles marketing for a chain of restaurants that feature high-end bars. He added a bar
and its restaurant as separate locations in his bulk upload, even though they share an
address. Both were disapproved. What caused the disapproval? (Duplicate 2
Between the head tags of a web page, right after the global site tag. - Answers -An
advertiser is using a global sitewide tag. Where does the advertiser add a phone
snippet on a website to use Google forwarding numbers in a Google Ads campaign?
(Duplicate 2)
,Google My Business insights - Answers -Curtis recently created a Google My Business
Account. He wants to learn how his people are finding his business listing on the web
and how they interacted with his listing. Which Google My Business feature can Curtis
use to accomplish this?
A clickable link to a details page for her business location - Answers -Sylvia has four
store locations and is considering using location extensions with her Google ads. What
can users see when displaying an ad with location extensions?
Forward phone inquiries to her cell phone - Answers -Olyana is about to implement a
Google Ads campaign for her online business. She's inserted a phone snippet on her
website to replace her business number with a Google forwarding number. What will
this allow Olyana to do now?
An online-to-offline strategy - Answers -Sarah is a digital marketing consultant. With
90% of sales still taking place in a physical location, she knows her clients need to
reach customers across multiple channels. Which type of marketing strategy can Sarah
use to motivate sales to her client's physical locations?
Volume growth of customer referrals - Answers -What's the best indicator that a
campaign is increasing customer loyalty? (Duplicate 2)
Return on Ad Spend (ROAS) - Answers -A brand manager wants to create a marketing
objective that aligns with the purchase stage of the customer journey. Which metric
should the brand manager use?
The distance the customer is from your location - Answers -By linking a Google My
Business account with a Google Ads account, you're able to create location extensions.
Which type of information can location extensions display to potential customers?
Creative - Answers -Felix launched a Google Display Ad campaign to drive sales of
tools on his home improvement website. After reviewing sales data from the first week,
Felix notices higher sales from ads that include a picture of the tool itself. He decides to
add tool pictures to all of his other ads to try and replicate the success. Which type of
channel optimization is Felix using to drive higher tool sales?
Location extensions provide potential customers with the distance to your business
location along with your ad. - Answers -Which statement is true about location
extensions?
Pageviews
Subscription sign-ups - Answers -Measuring conversion actions can help you better
understand how users connect with your brand. Which are two conversion actions you
can measure? (Choose two.)
, The attribution report doesn't include phone number clicks conversions. - Answers -
Sidney is in her Google account, reviewing her campaigns and attribution reports. She
notices that the number of total conversions reported in the attribution report is different
than the number in the campaigns report. What could explain this?
Link her Google Firebird account to her Google Analytics account. - Answers -Brenda
just released a mobile app for her business and has selected an attribution partner to
integrate with for in-app conversion tracking. What else must she do to complete the
conversion tracking setup?
He values what his coworkers think and encourages them to give their opinions in his
marketing meetings.
He starts his day by looking at how well he's doing on his company's key performance
indicators. - Answers -Levi's an experienced marketing strategist for a software
company that sells a learning platform to public schools. He developed healthy
individual measurement habits that grow his success in constantly evolving his
company's marketing strategies to the schools' changing needs. What are two habits
Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
A business objective - Answers -An executive at a clothing company is in the process of
defining sales volume numbers for next quarter. What's the executive defining?
It manages multiple listings together.
It shares information with customers. - Answers -What are the two key benefits of
Google My Business? (Choose two.)
View an online advertisement of the new restaurant. - Answers -As the owner of a new
restaurant, Susan is considering her potential customer's journeys in order to establish
her business in the area. What's the first step a potential customer might take when
going through the journey phase?
brand awareness - Answers -A new restaurant recently opened and the owner wants to
create an ad promoting the curbside delivery service. What marketing objective does
this ad align with?
Linear attribution - Answers -A marketing manager wants to use an attribution model
that includes both converting and non-converting paths in order to evaluate individual
customer paths. Which attribution model will fulfill this requirement?
Local Inventory ads
Google Ads location extensions - Answers -Madison owns a retail clothing store. Her
marketing consultant says that with all the technology at their disposal, customers will
go back and forth across multiple channels before choosing to buy an outfit at her store.
The consultant recommends that Madison consider an online-to-offline strategy to drive
