Pre-Exam WITH COMPLETE SOLUTIONS GRADED A+
Practice questions for this set
Learn 1 /7 Study with Learn
Third-party
Choose matching term
A frequent customer of a local retailer chooses to purchase products from an online seller instead of
shopping locally.
1
Which stage of the customer's journey is being described?
Which type of data are collected by companies with no direct relationship to the customers from
2
whom the data were collected?
A new company in the consumer products industry wants to attract new customers. The company's
goal is to create attractive online visual and story content that engages consumers in ways that are
3
unique and innovative in the industry.
Which action must this company take to achieve this goal?
During which stage of the sales funnel does a consumer recognize a problem that a specific brand
4
may solve?
Don't know?
1/11
, Terms in this set (70)
How has digital marketing improved user By integrating customer-centered approaches
engagement?
How has digital marketing changed the Increased personalization of content and engagement
buyer experience and journey?
Which type of data are collected by Third-party
companies with no direct relationship to
the customers from whom the data were
collected?
A marketing department hires an intern to Social media marketing
post updates to the company's online
platforms in an effort to increase brand
recognition and communicate brand
messaging.
Which digital marketing specialization is
represented by this work?
A marketing department purchases space Digital advertising
on a number of websites to promote its
products, to generate awareness for the
product line, and to increase recognition
for the organization.
Which digital marketing specialization is
represented by this work?
How has the price element of the Consumers have more real-time access to competitive pricing.
marketing mix changed as a result of digital
marketing?
A frequent customer of a local retailer Action
chooses to purchase products from an
online seller instead of shopping locally.
Which stage of the customer's journey is
being described?
During which stage of the sales funnel Awareness
does a consumer recognize a problem that
a specific brand may solve?
An artist carves animals from wood and Affiliate marketing
would like to offer the products for sale
through third-party vendors. The vendors
will be using digital marketing and selling
products online, and they will keep a
portion of the sales proceeds after the
products are shipped to customers.
Which digital marketing activity is being
used by this company?
2/11
Practice questions for this set
Learn 1 /7 Study with Learn
Third-party
Choose matching term
A frequent customer of a local retailer chooses to purchase products from an online seller instead of
shopping locally.
1
Which stage of the customer's journey is being described?
Which type of data are collected by companies with no direct relationship to the customers from
2
whom the data were collected?
A new company in the consumer products industry wants to attract new customers. The company's
goal is to create attractive online visual and story content that engages consumers in ways that are
3
unique and innovative in the industry.
Which action must this company take to achieve this goal?
During which stage of the sales funnel does a consumer recognize a problem that a specific brand
4
may solve?
Don't know?
1/11
, Terms in this set (70)
How has digital marketing improved user By integrating customer-centered approaches
engagement?
How has digital marketing changed the Increased personalization of content and engagement
buyer experience and journey?
Which type of data are collected by Third-party
companies with no direct relationship to
the customers from whom the data were
collected?
A marketing department hires an intern to Social media marketing
post updates to the company's online
platforms in an effort to increase brand
recognition and communicate brand
messaging.
Which digital marketing specialization is
represented by this work?
A marketing department purchases space Digital advertising
on a number of websites to promote its
products, to generate awareness for the
product line, and to increase recognition
for the organization.
Which digital marketing specialization is
represented by this work?
How has the price element of the Consumers have more real-time access to competitive pricing.
marketing mix changed as a result of digital
marketing?
A frequent customer of a local retailer Action
chooses to purchase products from an
online seller instead of shopping locally.
Which stage of the customer's journey is
being described?
During which stage of the sales funnel Awareness
does a consumer recognize a problem that
a specific brand may solve?
An artist carves animals from wood and Affiliate marketing
would like to offer the products for sale
through third-party vendors. The vendors
will be using digital marketing and selling
products online, and they will keep a
portion of the sales proceeds after the
products are shipped to customers.
Which digital marketing activity is being
used by this company?
2/11
